Author: Gillian O'Sullivan

Gillian O’Sullivan, managing director of Ipsos Marketing, discusses the 10 top-ranking brands in the ‘Most Influential Brands’ survey for 2015. Google, eBay, Microsoft, Facebook… these are all brands that have a deep role in Australians’ ...

Gillian O’Sullivan writes that influence is driven very differently in different industries, but there’s one underlying factor: trust.   Technology businesses by their nature have the power to truly influence consumer behaviour. One of the ...

When it comes to local brands, being ‘trustworthy’ is a key dimension, writes Gillian O’Sullivan, in a follow-up piece to the findings of Ipsos’ research into the most influential brands in Australia. We live in ...