Author: James Schloeffel
What marketers can learn from spam
August 20, 2012
There are around 200 billion spam emails sent every day. Recently, a surprising proportion has landed in my inbox. Perhaps more surprising is that I’ve started reading it. On lonely days when I’m working from home with no-one but the postman to keep me company, it’s comforting to know that Nancy from Florida thinks I’m […]
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Have retailers lost the plot?
June 27, 2011
When every retailer is saying theyre the cheapest, who do you choose? Freelance writer and digital marketing consultant James Schloeffel tells us that retailers should start offering something different if they really want our cash.
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