Author: Jocelyn Hunter
Lengthy pitch processes can be a waste of time and resources for both marketers and agencies, argues Jocelyn Hunter. Here she gives five steps for a different method of hiring an agency. Pitching for new business is all part of working at an agency, from advertising, PR and digital to everything in between. It […]
For many organisations over the years, PR has been an afterthought. After the marketing plans have been developed and the advertising agencies allocated the bulk of the budget, the PR agency was asked to ‘come in and present some ideas’. Fortunately, today, in a content driven world, this is changing. We’re passionate about what PR […]
‘It takes 20 years to build a reputation and five minutes to ruin it’ so the saying goes and today, with the proliferation of social media and growing demand for organisations to be accountable for their actions, PRs and their clients need to be transparent and authentic in their communications. You only need to look […]
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency too, if they are only in it for the cash and not committed to developing a long-term relationship, then they are probably not the agency for you. If you want to […]
It may sound crude, but the old adage ‘it’s not the size that matters, but what you do with it’, has never been more true, especially in PR. Big agencies have ruled the roost for quite some time, but as the allure of fancy pitches, big name clients and swanky city offices wears off, clients […]
The universities seem to be pumping PR graduates out like they’re going out of fashion. There aren’t enough places in agencies or in-house for half of them. As a small agency today, we receive at least 10 applications every week from PR students or recent graduates wanting work experience or a paid position. We ensure […]
