Author: Joshua Clark
World Cup sponsors could lose up to 20% of their fan engagement strength because of their association with FIFA amid the current corruption and bribery scandal. Seven FIFA officials have been arrested and are among 14 football officials accused by US prosecutors of taking more than $US150 million in bribes. Accusations have also surfaced related […]
The Australian Centre for Corporate Social Responsibility (ACCSR) has released its 2015 review, examining the stages of CSR in businesses across Australia and New Zealand. While compliance remains the main priority for organisations where CSR maturity is low, the top priority in the year ahead for businesses in higher stages is building stronger relationships with stakeholders. […]
Here are some of the latest career movements in marketing, advertising and media between March and May 2015. Marketers Choice Hotels Australasia has a new general manager of marketing in Matt Taylor. Taylorhas been with Choice Hotels Australasia since 2012 and has been a core part of Choice Hotels growth through leading the implementation of digital, […]
Australian mothers use their smartphones to enter competitions and read online catalogues more than the average user, but are far less likely to use them for media and entertainment purposes. A new study on smartphone habits by Roy Morgan Research shows that Mums are 66% more likely to use their phones to enter competitions online […]
