Author: Ken Murray
Author: Ken Murray
Political advertising and the dark side of influence
January 30, 2017
Ken Murray explores the rules and regulations – or lack thereof – surrounding truth in political advertising in Australia. I was watching the recent inauguration protests and the headline read, “Anti-Trump protests taking place in ...
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This spatial memory hack can help tackle government tenders and other complex tasks
July 26, 2016
Ken Murray explains how ancient spatial memory skills and practices can be used to tackle complex problems, including making sense of government tenders. Has anyone else noticed that in the SME world, marketers are the ...
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Why Tourism WA’s hashtag campaign backfired
June 21, 2016
Ken Murray writes that creativity alone is not enough to make a successful marketing campaign. Case in point: #justanotherdayinwa. English Lit was my favourite class in high school. It was the only class I had in ...
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