Recently I was asked to evaluate technologies for a particular execution of a campaign. The key objectives being: It must be easy to distribute based on geography (eg. people in a particular establishment will receive the communication while people outside the venue do not), communication should be pushed to users without interaction or the need […]
Imagine that you’re playing an excessively large game of Memory. You’ve got a 15×15 grid of cards in front of you lying face down. As you turn cards over you need to remember what they were so you can match them up. You flip over 20 cards, and are learning enough information to be able […]
What is a Facebook Application? It’s a website. That’s it. Facebook passes information to the app/website about the person that’s looking at the site and then pulls the page we send back into a frame within their own page, so it looks like part of Facebook. This allows for some very deep user experiences within […]
Imagine for a minute that you’re in the business of making aeroplanes. A client comes to you and asks for something to get from one city to another. They give you a timeline and budget. You prepare a set of documents describing the plane they’ve ordered, its various features, the paint job, etc. You have […]