Marketing, Author at Marketing Magazine

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In the United States alone, roughly US$83 billion is lost each year as a result of poor customer experiences. That's more tha....

By Andrew Delaney, director of creative content at Getty Images. There's a famous story, possibly apocryphal, whi....

ANZ has been named Australia's most valuable bank brand adding AU$106 million to its value, resulting in a total brand value ....

The Australian Association of National Advertisers has spoken out against the recommendations of a Queensland Parliamentary C....

For the local ad market, 2014 will see a modest revenue increase on the previous year, with telco, retail and finance adverti....

Australians currently hold the highest levels of trust in business in five years, according to the Edelman Trust Barometer, ....

The 2014 Edelman Trust Barometer has found a slight decline in overall global trust in the last year across media, government....

The super fund-owned ME Bank has announced the creation a CMO position and has installed Rebecca James as the inaugural champ....

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