Bunnings wins the Grand Final with most effective ad
Bunnings, AAMI, Toyota and the Transport Accident Commission (TAC) were the winning TV commercials in the eyes of this year's....
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Marketing mag
SodaStream shakes off last year’s Super Bowl drama
SodaStream International Ltd has decided to take another crack at producing a commercial to be aired during the coveted Super....
Netflix catches up to YouTube as online video consumption continues to grow
Half of US fixed broadband media consumption came through either Netflix or Youtube a a new report has found, and also sugges....
Twitter’s IPO and the dark side of valuing companies
By Richard Heaney, University of....
Industry report reveals Aussie agencies are highly regarded among clients
A major industry reputation study has revealed Australian marketing services agencies are highly regarded among clients and t....
First real-time data analysis to be made available for Australian magazines
Australian magazines, media agencies and advertisers will now have access to estimated weekly performance data for current is....
The most watched ad on YouTube for the month of October was…
The Samsung Galaxy Gear watch appears to have found more success on YouTube than it has in the marketplace. The watch has bee....
Anti-smoking campaign takes out top prize at 24th National Multicultural Marketing Awards
An anti-smoking campaign took home to top prize at the 24th National Multicultural Marketing Awards last night in Sydney.
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