Bauer Media brain study supports effectiveness of single-brand, cross-platform campaigns
Global publisher Bauer Media has conducted a neuro-imaging study that it says proves the effectiveness of running cross-platf....
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Marketing mag
What keeps marketers up at night: the crisis of confidence plaguing our profession
A new study has exposed a crisis of confidence among marketers, finding that marketing professionals have significant doubts ....
Woolworths appoints Jess Gill to GM marketing role
Woolworths has announced that Jess Gill will take up the role of general manager of marketing for its supermarkets.
Report....
Fairfax first Australian publisher to reveal native advertising offerings
Fairfax Media has announced it is launching a native advertising product range called 'Brand Discover' that will give adverti....
Mobile Medic: 2013 IAB Awards Best in Show
Winner: Defence Force Recruiting's ‘Mobile Medic' campaign by GPY&R Melbourne was a clear....
CMO or CIO: who’s geekier? (Or, how tech investment is changing relationships)
Question: How is the increase in technology investment by marketers affecting the relationship between CMO a....
Donut King shakes up brand with ‘extreme’ customisation and maybe drive-thru
Franchising group Retail Food Group has announced a change in direction for its Donut Kind brand, launching a new brand platf....
Foxtel launches second brand, Presto, for on-demand film service coming later this year
In the race towards on-demand video-streaming services becoming mainstream for film and television content in Australia, Foxt....
