Surf and turf: Coke to install pop-up beach in SCG stand
Coca-Cola will turn a stand in the Sydney Cricket Ground (SCG) into a pop-up beach for the summer cricket season. Coca-Cola ....
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Power of love: emotionally attached consumers worth 40-60% more
Brands that forge an emotional connection with their customers can expect 40% to 60% greater yield from those customers than ....
Aussie developers feature in Apple’s ‘Best of 2012’
Apple has announced its ‘Best of 2012′ list, a summation of the top-selling apps, songs and movies from the App Store thr....
Mobile shoppers burn midnight oil, make post-store-visit buys
Mobile shoppers are burning the midnight oil in the lead up to Christmas, making most of their purchases late at night, sugge....
Social TV app zeebox takes 100k downloads in first 2 weeks
Social TV app zeebox has captured a significant audience since launch two weeks ago, with 100,000 downloads to date.
The a....
Confidence dives ahead of Christmas despite rate cut
Consumer confidence has taken an unexpected dive ahead of Christmas, down by 4.1% to a neutral point of 100.0, according to t....
Gumtree, four banks and a telco top most Googled brands
Gumtree, four banks and a telco populated the list of the most ‘Googled' brand names, while Coles' ‘Down Down Prices are ....
Tourism Australia and Virgin double marketing partnership to $12m
Tourism Australia and Virgin Australia have announced plans to double the value of their current marketing partnership in a b....