Data Crunch… Retail 2012: Bricks slumped, clicks boomed and caution prevailed
In 2012, Australians spent $256.6 billion offline and $12.8 billion online, illustrating just how small the ecommerce slice o....
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Marketing mag
Radio ad decline carries over to the New Year
Radio ad revenues declined by 3.0% year on year in January, with all markets except Perth taking a hit.
Commercial network....
Google revamps AdWords for multi-screen campaigns
Google has updated AdWords to help advertisers manage multi-screen campaigns. The new system will enable advertisers to alter....
High Court hands victory to Google in web giant’s battle with ACCC
After to-ing and fro-ing since 2007 over responsibility for misleading or deceptive advertising on Google sites in Australia,....
Tumblr most underused platform by marketers, microsites are dead
Tumblr is one of the most underused platforms among marketers, while the commonly used microsite is failing to attract visito....
Data black hole looms: two-thirds would block personal data tracking
Two-thirds of consumers would say no to internet tracking if a 'do not track' feature was easily available, suggesting that a....
2013 forecast: Ad growth to stagnate, FMCG spend to slump
Very little growth is predicted for the ad market in 2013, with slumps expected from the food and FMCG sectors, and newspaper....
Marketing February-March issue out now
The February-March 2013 issue of Marketing is now on sale on newsstands, for most digital platforms via