Consumers stuck in a rut as bad as during the GFC
Consumers are well and truly stuck in a rut, according to the latest consumer confidence figures, which show September's conf....
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Marketing mag
Health Minister: last-ditch cigarette marketing ploy a “sick joke”
Health Minister Tanya Plibersek has called a last ditch marketing tilt from Imperial Tobacco, which carries the tag line ‘I....
Apple masterclass in building pre-event buzz
With under 24 hours to go until Apple's ‘It's almost here' event, where the new iPhone 5 is expected to be launched, it see....
IAB Awards 2012 winner – Fanta Playzone
Winner: Mobile Platform or App
Campaign: Fanta Playzone
Client: Coca....
Virgin Australia confirms Passbook app will land in Aus
Virgin Australia has confirmed reports Apple's Passbook app is already functional in Australia, and formally announced its su....
Sorrell: CSR now front and centre for world’s biggest brands
Corporate social responsibility (CSR) is now front and centre to the strategy of the world's biggest brands, WPP CEO Sir Mart....
Digital wizard Guy Kawasaki to visit Australia for charity event
The man who described Steve Jobs' first Macintosh as a “revolutionary piece of crap” - high-profile venture capitalist an....
Local rags part of community DNA, most trusted media source
Regional and community newspapers are part of the DNA of local communities and look set to weather the storm better than metr....
