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Author: Marketing Mag

Author: Marketing Mag

News
Seth Godin on the future of marketing: ‘make things worth talking about’
  • Marketing Mag
  • access_timeNovember 26, 2014
  • remove_red_eye854 Views
Social & Digital
Social media newsroom at the Clipsal 500
Marketing Mag November 25, 2014

Project:  Clipsal 500 social media newsroom Client: Clipsal 500 / South Australian Motorsport Board Agencies: PPR, Stencil   Background With the adrenalin rush that comes with any motorsport event, it’s no wonder more than 270,000 people from around the country ...

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News
Ikea’s expansion into India: will its unique service experience be accepted?
Marketing Mag November 25, 2014

With Ikea preparing to open in India, Tom McNamara and Irena Descubes of the ESC Rennes School of Business discuss the Swedish furniture giant’s prospects on the subcontinent. Walk miles through an enormous store surrounded by ...

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Technology & Data
Marketing to multicultural Australia
Marketing Mag November 24, 2014

Australian businesses are failing to adapt to the ever diversifying population, writes Luke Sullivan, who warns that brands are therefore leaving a large communication gap for nearly 20% of Australians – more than 4.5 million customers.   ...

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