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Author: Mary van de Wiel

Author: Mary van de Wiel

Social & Digital
Using digital to build trust: How McDonalds is taking the conversation to the consumer
  • Mary van de Wiel
  • access_timeMarch 25, 2014
  • remove_red_eye2512 Views
News
How to bring more humanity back to the innovation table – 6 tips from IDEO’s Owen Rogers
Mary van de Wiel March 20, 2014

IDEO senior partner, Owen Rogers, tells the Ad:tech Australia audience to think like a designer and pump creative muscle to transform our world, writes Mary van de Wiel.   Imagine being immersed in a deeply ...

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News
8 reasons word-of-mouth marketing should be on everyone’s lips
Mary van de Wiel October 29, 2013

Geno Church‘s reputation precedes him when it comes to the world of word of mouth (WOM). He’s recently released a new book on the topic, Brains on Fire: Igniting Powerful Sustainable, Word of Mouth Movements ...

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