Author: Mary van de Wiel
For the first time in the history of the world, people have more access to anything, anywhere, any place, with just the click of a mouse or the tap of a screen. While this empowers us to make better choices on our own terms, the increasing role of digital marketing in our lives means we […]
IDEO senior partner, Owen Rogers, tells the Ad:tech Australia audience to think like a designer and pump creative muscle to transform our world, writes Mary van de Wiel. Imagine being immersed in a deeply human process every day where we can straddle two worlds simultaneously: the intuitive world that inspires, and the rational and […]
Geno Church‘s reputation precedes him when it comes to the world of word of mouth (WOM). He’s recently released a new book on the topic, Brains on Fire: Igniting Powerful Sustainable, Word of Mouth Movements and last week at The Influence Group’s new Influence Sessions he shared his stories, research and best-kept secrets about the […]
