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Author: Michelle Herbison

Author: Michelle Herbison

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Media Monday: AnzacLive brings wartime Australians to social media, Audi and Fairfax launch native series
  • Michelle Herbison
  • access_timeMarch 30, 2015
  • remove_red_eye960 Views
Leads, News
Illegal door-to-door selling: Federal Court fines Origin Energy $2 million and SalesForce $325,000
Michelle Herbison March 30, 2015

The Federal Court has fined Origin Energy $2 million and SalesForce Australia Pty Ltd (the Salmat subsidiary; not to be confused with American cloud computing company Salesforce Inc) $325,000, finding the utility provider and its ...

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Technology & Data
Marketers defy theorists’ advice on pricing strategies for consumer tech products – study
Michelle Herbison March 27, 2015

Marketers of consumer tech products are favouring market pricing strategies over the skimming or penetration strategies recommended by theorists, a recent study published by academic journal Marketing Science has found. The study compared the pricing ...

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Technology & Data
‘It’s time for marketers to leverage the creative toolbox’
Michelle Herbison March 24, 2015

In Australia last month for the Salesforce World Tour in Melbourne, Jeffrey Rohrs, VP of marketing insights at Salesforce, spoke to Marketing about his thoughts on the state of the industry. Two years after the ...

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