Author: Nick Mercer
Woolies data buy signals serious business
June 21, 2013
This article was co-authored by Louis Keating, data strategy director at ngage. What can we learn about big data from the news Woolworths has bought an equity stake in data marketing firm Quantium? While Woolies is the first local retailer to make such a move, we have seen other large-scale transactional businesses make similar […]
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An open letter to CMOs: don’t wait until there is no one skilled enough to hire
April 22, 2013
Dear CMO, While you grapple with the questions around how ‘big data’ can help your business, I can see a problem looming on your horizon. No, it’s not privacy laws or data collection; it’s not the logistical issues some of you face when trying to pull together your various data sources. It’s not even how […]
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