Woolies data buy signals serious business
This article was co-authored by Louis Keating, data strategy director at ngage.
What can we learn about....
BY Nick Mercer
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Nick Mercer
Nick Mercer has worked in the DM industry for over 25 years, in leading agencies including K&D Bond Direct, JWT Direct and M&C Saatchi Direct. In 1999 Mercer and David Bell launched MercerBell, which has become one
of Australia’s leading independent marketing and communications agencies. Mercer is a founding partner of Australia’s newest data analytics and planning consultancy, ngage and, when not working, you’ll find Nick training for triathlons.
An open letter to CMOs: don’t wait until there is no one skilled enough to hire
Dear CMO,
While you grapple with the questions around how ‘big data' can help your business, I can see a problem looming....
BY Nick Mercer