Author: Nick Spooner
Author: Nick Spooner
Seven things to avoid in a customer loyalty program
July 11, 2012
The recent fervour around customer loyalty programs has reached fever pitch, as retailers try ardently to win a share of consumer spending, which by all reports is subdued or declining. The trouble is, with everyone ...
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Do we need rocket scientists or marketing polymaths?
May 30, 2012
People skilled in developing apps for mobile and tablet devices are in hot demand. It’s an example of how fast the industry is changing given these jobs didn’t exist only a short time ago. Who ...
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QR: the ice-breaker for consumer engagement
March 7, 2012
This instalment of Nick Spooner’s regular blog for Marketing is guest authored by Melle Staelenberg, product manager – mobile at Salmat Digital. Over the past seven years, Melle has developed and delivered several successful interactive ...
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