Author: Peter Roper
Author: Peter Roper
Or is it so real that it must be fake? Nope, it’s definitely real. Waterproofing spray Liquipel has gone over the top with this infomercial-style spot, starring, for some reason, electronic music DJ Steve Aoki. ...
Facebook launches ‘Premium Video Ads’ in Australia Facebook introduced Premium Video Ads in the US in March as a way for advertisers to drive branding objectives on Facebook. Now it’s introducing these ads with a ...
Adam Ferrier – psychologist, ad man, co-founder of Naked, Gruen panellist – has written a book, combining his career as a psychologist and career as a marketing communications strategist to reveal the psychological principles behind ...
Connected cities, work and homes offer immense opportunities for ICT vendors and telecommunications operators, says new forecast data from strategic consultancy Frost & Sullivan. Massive technology-led disruption across all industries is moving everyone and everything globally towards ...
…none, yet, but a popular Japanese sports drink is hoping to be the first. Pocari Sweat* is sponsoring an entry into the Google Lunar X Prize, allowing it exclusive product placement rights. The Google Lunar ...
Fairfax wins INMA Global Innovation Award Fairfax Media has been named worldwide winner of the International News Media Association’s Global Innovation Award. The company won the inaugural award for its Real-Time Working project – a ...
To mark Microsoft’s acquisition of Nokia and the merging of the two, the company has created a gift, in the form of a keepsake book, to be distributed to employees on the day of the merger. And it’s ...
There’s a lot of talk about foreign brands entering China, but Chinese brands are expanding internationally, too, and at increasingly-high rates. Chinese companies have increased their own international trademark filings by 84% over the last five ...
