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Author: Peter Roper

Author: Peter Roper

Technology & Data
Marketing research and the need for speed: interview with SSI CEO Chris Fanning
  • Peter Roper
  • access_timeFebruary 13, 2017
  • remove_red_eye1231 Views
News
Telstra marketing jobs impacted in latest round of restructuring
Peter Roper September 29, 2016

A number of marketing roles at Telstra will no longer form part of the staffing structure as part of a shakeup at the telco.  Restructuring at telecommunications giant Telstra includes redundancies in the marketing department. The cuts at the ...

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Technology & Data
Carlos Hidalgo: B2B change management and the danger of ‘shiny new toys’ in marketing tech
Peter Roper May 12, 2016

Marketing speaks with Carlos Hidalgo, CEO and principal of Annuitas, about demand generation and change management in the B2B marketing and sales space, and why tech vendors aren’t doing a great job.  Carlos Hidalgo is a ...

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Social & Digital
Buckitdream’s Tim Carroll talks passion data, transitioning to CEO and building a global brand from scratch
Peter Roper April 15, 2016

Around five years ago Marketing named Tim Carroll, then global marketing chief at Village Roadshow, one of its five Australian marketers of the year. A year later he left the high-paying corporate world to pursue his dream ...

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