Author: Peter Roper
Author: Peter Roper
A number of marketing roles at Telstra will no longer form part of the staffing structure as part of a shakeup at the telco. Restructuring at telecommunications giant Telstra includes redundancies in the marketing department. The cuts at the ...
Marketing speaks with Carlos Hidalgo, CEO and principal of Annuitas, about demand generation and change management in the B2B marketing and sales space, and why tech vendors aren’t doing a great job. Carlos Hidalgo is a ...
Gerben van der Lugt, global head of indoor positioning at Philips Lighting, speaks to Marketing about how connected lighting can be used as a positioning system for retailers and why it’s better than beacons. Gerben van der Lugt leads the ...
This wide-ranging interview with Ken Segall covers the insights on simplicity discovered while researching his second book and his concept of ‘dual DNA’ that stops simplicity being the default way of doing business… plus his thoughts on ...
John Moore, marketing director for the Australia and New Zealand operations of health services provider Bupa, sits down with Marketing editor Peter Roper to reflect on a career that has spanned continents and sectors. Five ...
Pure Storage CMO Jonathan Martin chats with Marketing about marketing a breakthrough innovator in the stale, back-room storage category. In the marketplace for storage – the kind that’s a key ingredient in IT infrastructure – flash storage ...
Marketing speaks with Dee Madigan about the ever-changing battlefield of climate change discussion and why business is part of the solution. At March’s WOMADelaide, the ‘Words, Pictures and Climate Change Pitches’ discussion panel will ask if effectively communicating facts about ...
In September 2015, global coffee brand Lavazza transitioned to a wholly-owned business in Australia. This year saw it celebrate its first partnership with the Australian Open, making it the only beverage brand to sponsor all four tennis grand ...
Specialist men’s hair product brand Alpecin has been family-run for over 100 years. Marketing spoke with CEO Eduard Doerrenberg while he was in Australia for the Tour Down Under to discuss the company’s pushes into Australia and ...
This year’s Australian Open saw Heineken and the event celebrate their 20th year of partnership. Marketing spoke with Alessandro Manunta, marketing manager at Heineken Lion Australia, about the evolution of successful partnerships, and the insights behind Heineken events and ...
Marketing editor Peter Roper gets philosophical on consumer behaviour with GfK Australia’s Andrew Therkelsen about values-based analysis of consumer behaviour. As humans, we like to think of ourselves as stable, as having ‘an’ identity. As ...
It’s the global FMCG giant with an image as squeaky clean as its customers’ bench tops and behinds. We go behind the scenes, and the big claims, to find out how sustainability is at the ...
