This wide-ranging interview with Ken Segall covers the insights on simplicity discovered while researching his second book and his concept of ‘dual DNA’ that stops simplicity being the default way of doing business… plus his thoughts on ...
John Moore, marketing director for the Australia and New Zealand operations of health services provider Bupa, sits down with Marketing editor Peter Roper to reflect on a career that has spanned continents and sectors. Five ...
Pure Storage CMO Jonathan Martin chats with Marketing about marketing a breakthrough innovator in the stale, back-room storage category. In the marketplace for storage – the kind that’s a key ingredient in IT infrastructure – flash storage ...