Author: Peter Roper
Author: Peter Roper
Marketing and AMI chair Darren Woolley discuss the role of the professional organisation and his agenda for 2015. This is the second part of a conversation between Marketing editor Peter Roper and the new chair ...
Red Roof Inn’s Flight Cancellation campaign is the best global digital marketing campaign of November. European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions worldwide. Based on the winners ...
As 2014 draws to a close, we dig into the analytics to find out which pieces of opinion, analysis and commentary were the most popular (by page views) of the calendar year. Here they are ...
UPDATE 1 Dec 2014 6:07pm: Voting has now closed. Thanks to everyone who participated in the poll. Find out which design won when it adorns the front cover of the magazine in February (subscribe to get ...
Airbnb has launched a global advertising campaign with an impressively detailed piece of creative, no doubt influenced by recently-appointed CMO Jonathan Mildenhall, formerly of Coca-Cola. The hero of the ‘Welcome to Airbnb’ campaign is ...
41% of small businesses don’t think they will be around in five years, according to a survey commissioned by American Express as part of its ‘Shop Small’ campaign. Three-quarters of small business owners in Australia say it’s getting harder ...
Michael Davis, global IT director at Treasury Wines, spoke of the company’s efforts around digital transformation on a panel at Salesforce Marketing Cloud’s Connect 2014 event in Sydney last week. The panel looked at what ...
Vodafone has announced two new executives will join its senior leadership team in 2015 following the appointment of Loo Fun Chee as chief marketing officer and Errol van Graan as director of customer service. Van Graan ...
Having just completed its third annual event, Click Frenzy wants to be Australia’s equivalent of Cyber Monday. Here we wrap up data reported by Click Frenzy itself, IBM’s Digital Analytics Benchmark, and Marin Software’s data ...
Following his keynote presentation at the B20 Business Summit in Brisbane last week, SY Lau, president of Tencent Online Media Group answers Marketing‘s questions about how Tencent sees itself in the digital world, and ‘the ...
After months of speculation, Netflix has officially announced it will launch in Australia and New Zealand in 2015. Streaming movie and TV subscription service Netflix is heading down under, announcing today it will expand into ...
It’s on again – the ‘B2B Marketing Outlook Study’ will research Australian B2B organisations, benchmark business-to-business marketing practices, and track the trends that matter to B2B marketers. Marketing is proud to again support the ...
