Personalisation, mobile and location-based targeting were the big themes to come from the showcase of emerging media that is mLab, while the role of media agency as educator and technology advisor becomes clear. In its ...
The Polaroid brand is bringing its colour and lifestyle proposition to the ‘action camera’ category created by GoPro, with the launch of a new range of tiny cube-shaped cameras. The range, named Polaroid Cube, ...
Accenture’s Ian Webster chats with Marketing about the future of financial services and what paths banks can take to cement their place in customers’ lives. The internet of things – comprising countless amounts of ...
In the social media stakes, Hawthorn is just edging out its Sydney opponents ahead of the AFL Grand Final on Saturday, according to the Adobe Digital Index, but the polarising Hawk-turned-Swan Buddy Franklin leads the ...
Skill shortages and budget constraints have stalled more advanced digital marketing implementations in Asia-Pacific, but stakeholder support for increased digital spend has grown dramatically. The third annual ‘APAC Digital Marketing Performance Dashboard’ by the ...
Salesforce.com has introduced Journey Builder for Apps, bringing smartphone apps into customer journey-planning and execution environment. Journey Builder for Apps essentially connects a brands smartphone apps to the business processes and data housed in a ...
Nicole Parker speaks with Marketing about the brand’s unique business model, its customer research projects (including finding out there’s 1001 ways to prepare a Nespresso coffee), its latest campaigns and its global content marketing efforts. From the ...
PR and social media data is being used more for planning than for measurement, a study by a PR agency has found, but only a fraction of respondents feel their organisations are equipped to extract ...
The Communications Council has announced a collaboration with its UK counterpart, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of qualifications and courses to agencies and clients in the Australian marketing ...
Global marketing services holding group, Publicis Groupe and digital marketing technology vendor, Adobe have announced a strategic partnership to create a group-wide marketing technology platform. There are even plans for a data co-op, where clients ...
Kerry McCabe sidestepped a teaching career for the world of media, but an unquenchable thirst for challenge has seen the technophobe repeatedly take on his aversions in the ad tech industry, and we discover that ...
