Author: Peter Roper
Author: Peter Roper
The green lantern: Kimberly-Clark’s brand story
September 3, 2015
It’s the global FMCG giant with an image as squeaky clean as its customers’ bench tops and behinds. We go behind the scenes, and the big claims, to find out how sustainability is at the ...
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The X-factor: the secret to Xero’s success
April 20, 2015
There’s something about Xero. Accounting software shouldn’t be this lovable… should it? Peter Roper asks Xero CMO Andy Lark why and how. Editing this piece, out of the corner of my eye I’m watching ...
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Part Two of our AMI interview: what is its role?
February 12, 2015
Marketing and AMI chair Darren Woolley discuss the role of the professional organisation and his agenda for 2015. This is the second part of a conversation between Marketing editor Peter Roper and the new chair ...
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