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Author: Peter Roper

Author: Peter Roper

Technology & Data
The PR pollution clouding climate change discussion
  • Peter Roper
  • access_timeFebruary 15, 2016
  • remove_red_eye1720 Views
News
Giuseppe Lavazza on the brand’s Australian strategy
Peter Roper February 10, 2016

In September 2015, global coffee brand Lavazza transitioned to a wholly-owned business in Australia. This year saw it celebrate its first partnership with the Australian Open, making it the only beverage brand to sponsor all four tennis grand ...

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Technology & Data
Alpecin CEO: the road to becoming a global brand is best travelled by bicycle
Peter Roper February 5, 2016

Specialist men’s hair product brand Alpecin has been family-run for over 100 years. Marketing spoke with CEO Eduard Doerrenberg while he was in Australia for the Tour Down Under to discuss the company’s pushes into Australia and ...

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News
Heineken marketing manager on the brand’s 20-year partnership with Australian Open
Peter Roper February 2, 2016

This year’s Australian Open saw Heineken and the event celebrate their 20th year of partnership. Marketing spoke with Alessandro Manunta, marketing manager at Heineken Lion Australia, about the evolution of successful partnerships, and the insights behind Heineken events and ...

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