Author: Peter Roper
Author: Peter Roper
Tigerair Australia has launched its second marketing campaign for its ‘Infrequent Flyer Club’, starring a chicken. The Club was set up for Australians who don’t fly as often as they would like but still want to ...
Qantas has taken a step back in time by painting ‘retro’ livery on one of its new Boeing 737 aircraft to celebrate the 70th anniversary of the flying kangaroo’s first appearance in the company’s logo. ...
Grill’d is making fun of paleo living, detox diets, vegetarians, vegans, kale, instagramming food… and so on, in a branded content online video series that parodies extreme dieting. The online video series was created ...
This week we got two things in our inbox that beg to be held up side-by-side and examined: two separate rankings of place brands. One is from an international research firm, the other from an ...
The Australian Association of National Advertisers (AANA) has partnered with MEC Global to launch a show about marketing on the pay TV channel Sky News Business. The AANA says Marketing Dividends is aimed at elevating the ...
Technology has become synonymous with digital, with silicon-based computing, but that’s a limited view for business to take, argued Phil Phelan, in his recent TEDxMelbourne talk. Even in its choice of name, Silicon Valley ...
Telstra has officially launched a new business division, Telstra Health, and outlined its ambition to become Australia’s leading provider of integrated ehealth solutions. Culminating from a raft of local and international acquisitions and partnerships ...
The diversity of the Asia-Pacific region is staggering, but common issues, innovative methodology and a lot of trial and error have made running multi-market projects easier over time, says Weber Shandwick’s Tim Sutton. Recently named ...
Virgin America is having fun with the online video space. Almost too much fun. Which, ironically, involves releasing the most boring advertisement in the history of video. The US-based airline Virgin America has released an ...
In Australian media news this week: Nielsen wins IAB Australia’s tender for digital audience measurement services; The Australian renames its business section; Yahoo7 to represent ASX; EMMA data for August 2014; and, News Corp’s new consumer ...
Your finance colleagues don’t care about total market share or brand equity, but they do see marketing as crucial to business. They even have some suggestions on where marketers can improve to grow their organisational ...
Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make ‘transmedia’ unlike the standard cross-platform content, and explains how the discipline applies to brands, Hollywood movies, and even population activation projects for governments. ...
Despite the effectiveness of retargeting, advertisers are concerned with a lack of transparency in the medium. One in four advertisers are concerned with a lack of transparency of retargeting, a survey of digital marketers ...
