Author: Peter Roper
Author: Peter Roper
Even before we have any solid information about the iPhone 6, the figure 28.4 is a signal of the size of the opportunity for Apple’s new iPhone. In the chart below, note the models in ...
Schweppes Australia is testing two new brands, Squirt and LQD+, in parallel to jump-start the ‘water enhancer’ market in Australia, following the category’s quick rise in the US. The ‘water enhancer’ category has grown ...
Mortgage brokerage chain Mortgage Choice has officially launched its new brand with a new brand campaign as the company transitions into a full financial services hub. The new campaign builds on the company’s previous ...
A brand-backed documentary series is in production that will explore companies and their supply chains in the Australian agriculture, food manufacturing and tourism sectors. Home for the documentary series will be Tuckerbox.tv, a new ...
B2B technology firm Oracle this week outlined its vision for the Oracle Marketing Cloud in the Australian market, combining the companies it has acquired in marketing automation and enterprise social software. Oracle Marketing Cloud is ...
Beer brand Hahn has launched a program called ‘JumpStart’ that offers entrepreneurs financial and mentoring rewards for their ideas, drawing on the beer brand’s own roots as an idea that started in a pub. ...
KFC Australia has kicked off a campaign to give behind-the-scenes access to its kitchens, showing customers how KFC makes its food, in a trend towards transparency that’s gaining momentum in the fast food sector globally. At the weekend KFC opened ...
The Advertising Standards Council of India (ASCI), a self-regulatory body for the advertising industry in India, has released a set of guidelines for the advertising of skin lightening and ‘fairness’ products. After seeking industry and ...
21 years old this month, Australia’s Jeans for Genes Day was one of the first charity ‘days’ in the world. Over the years it has witnessed significant evolution in the not-for-profit fundraising space, says campaign manager Berry ...
Sensis has launched a new-look branding as part of its digital growth strategy. The identity features a cartoon mouse, as well as a host of other characters, to demystify confusing topics for businesses. Sensis ...
Public perception is brand reality, writes Marketing editor Peter Roper. It’s this fact that explains Zoos SA’s mistake in partnering with Unilever. Regardless of the pros and cons that informed the decision, it’s clear and proactive ...
Pharmacy chain Chemist Warehouse has launched its first brand campaign with a TVC featuring the song ‘Our House’ by UK band Madness, with its agency head saying the brief was to ‘keep it real’. ...
Woolworths has returned to its iconic ‘Fresh Food People’ brand positioning with a new campaign, and Todd Sampson says it’s just the first step. The campaign launches with a TVC that follows a cast of ...
