Author: Peter Roper
Author: Peter Roper
Milton Glaser, the designer behind the iconic ‘I ♥ NY’ logo, has turned his attention to global warming, creating a logo for an awareness campaign titled ‘It’s not warming, it’s dying’. “There is no more ...
FreeviewPlus has been given a launch date and a teaser campaign, with the next-gen digital product from the free-to-air TV industry body officially launching on 2 September. Freeview, the free-to-air television industry’s official electronic ...
Former Premier of Victoria, current CEO of Beyond Blue and advocate of fresh bread, Jeff Kennett, has taken a role at supermarket giant Coles in which he will act as an independent arbiter in supplier ...
Carlton & United Breweries (CUB) has announced that its CMO, Peter ‘Pod’ McLoughlin will be stepping down from his role for health and personal reasons. McLoughlin has been a long standing executive within the broader SABMiller ...
Comedy news host John Oliver has delivered a cutting take-down of native advertising, comparing it to raisins in cookies (nobody wants them there) and Katy Perry (enjoying it feels wrong). While noting that brands ...
A global study has revealed the key factors that influence CMO salaries, finding that CEO reports and C-level relationships matter the most, while digital marketing skills add value. And less than half of all CMOs ...
Deodorant brand Lynx is getting ready for its “biggest year in a decade” with a mature new approach to brand creative. Unilever men’s deodorant brand, Lynx today announced its plans for the back half of ...
Every incremental $1 million spent on international tourism marketing generates up to $16 million in spend by foreign tourists and 89 additional jobs, estimates a new report. International marketing campaigns that promote inbound tourism ...
A documentary about bands, brands and honesty explores how burgeoning Australian musicians feel about corporate influence and selling out. And it’s a branded content piece by Jack Daniel’s. A new documentary titled ‘The Truth About ...
An in-store agile innovation exercise conducted by Woolworths not only unearthed some neat technological solutions to improve the shopping experience, it taught a 90-year-old retailer a new, efficient innovation methodology, and went some way towards ...
The June-July 2014 issue of Marketing magazine has hit subscribers and goes on sales this week. This issue features a guide to marketing salaries in Australia’s five largest cities, an in-depth look at the current challenges and ...
Technological advances will drive demand for executive talent in the new financial year, with IT, marketing and ecommerce talent at the top of Australian business’ wish lists. Board members with knowledge of China are also ...
