Author: Roland Irwin
Author: Roland Irwin
Essentials for a robust paid search bidding strategy
October 16, 2013
Whether it’s to drive traffic, secure more conversions, or maximise revenue, bid optimisation is the linchpin of any effective paid search program. Bidding strategies vary tremendously across industries, publishers, devices, and geographies, with search marketers ...
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How travel marketers can leverage Facebook advertising
August 20, 2013
It comes as no surprise that the purchasing decisions of today’s consumer are heavily influenced by what they read on social media, particularly when it comes to booking their all-important holiday. According to PhoCusWright’s ‘Social ...
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Merging campaign objects in the transition to Google’s enhanced campaigns
July 11, 2013
This is the third of three pieces by Roland Irwin on how search marketers can prepare, migrate and merge their campaigns as Google flicks the switch on AdWords to ‘enhanced campaigns’ on 22 July 2013. ...
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