Author: Roland Irwin
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holiday season. In fact, consumers spent approximately $42.3 billion online in November and December […]
Whether it’s to drive traffic, secure more conversions, or maximise revenue, bid optimisation is the linchpin of any effective paid search program. Bidding strategies vary tremendously across industries, publishers, devices, and geographies, with search marketers utilising a wide variety of proprietary, publisher, and third-party bidding tools and solutions. The success of these tools and solutions […]
It comes as no surprise that the purchasing decisions of today’s consumer are heavily influenced by what they read on social media, particularly when it comes to booking their all-important holiday. According to PhoCusWright’s ‘Social Media in Travel 2012’, more than 75% of travellers use social networks to find some type of shopping-related deal, while […]
This is the third of three pieces by Roland Irwin on how search marketers can prepare, migrate and merge their campaigns as Google flicks the switch on AdWords to ‘enhanced campaigns’ on 22 July 2013. After adequate preparation and migration, merging campaigns is another critical step for search marketers to undertake in advance of the […]
This is the second of three pieces by Roland Irwin on how search marketers can prepare, migrate and merge their campaigns as Google flicks the switch on AdWords to ‘enhanced campaigns’ on 22 July 2013. The migration deadline to Google’s enhanced campaigns is 22 July and for search marketers, preparing, migrating and merging campaigns […]
This is the first of three pieces by Roland Irwin on how search marketers can prepare, migrate and merge their campaigns as Google flicks the switch on AdWords to ‘enhanced campaigns’ on 22 July 2013. In February of this year we saw the launch of Google’s enhanced campaigns, a major development in AdWords that attempts to simplify […]
When all of the search publisher metrics available are considered, Quality Score always seems to receive the most attention; yet it’s also the metric which search marketers have the least amount of visibility into. It’s difficult to know how to effectively improve it and assess its impact on performance. What we do know, however, is […]
Maintaining a high quality score is important if you want to attract quality traffic and reduce costs. Detailed insights and solutions on how quality scores are calculated is available through software providers, however, if online marketers follow the four strategies below it will help their search campaign be a ‘quality score success story’: Campaign structure, […]
