Author: Tim Duggan
What I’ve learned six months into a new publishing model
October 30, 2013
Six months ago we started a publishing experiment. We’ve been creating websites and content at Sound Alliance for more than a decade, with sites like inthemix, FasterLouder, Same Same and Mess+Noise, but after our success with a tried and true formula we asked ourselves if we’re repeating things over and over just because that’s the […]
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Native advertising 101
August 12, 2013
Every few years a new buzzword arrives that promises to change the face of advertising as we know it. This time it’s different, they say. This time it’s revolutionary, they whisper. It’s going to change everything. Thank God native advertising is not that. Instead, it’s the natural intersection of publishing and marketing, and its possibilities […]
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