Author: Tim Evans
Author: Tim Evans
Targeting client-side integration
November 1, 2011
For all the song and dance about agency integration, little is heard about client-side integration. While I’m lucky to work with some of Australia’s most progressive marketers, I often hear horror stories about client silos. ...
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3 steps to measuring social media ROI
September 14, 2011
People who work in social media often share a common problem – budget. ROI is a business measurement. It doesn’t care whether you’re investing in social media or pumpkin farms. It has non-variable values and ...
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