Change Makers
Change Makers
Dodging the discount trap: Winning at full price in Australia’s value-obsessed market
August 28, 2025
By Emilia Chambers Australian consumers love a bargain. According to data from Shopify, 78 percent of us are prioritising value for money. It’s easier than ever to bag a bargain with retailers seemingly constantly on ...
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Rocket Agency leads the charge on ranking in ChatGPT
August 21, 2025
Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over the past 12 months, Rocket’s ...
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How fractional marketing helps businesses move from role-based to skills-based hiring
August 11, 2025
By Dinesh Arasaratnam In today’s marketing landscape, complexity isn’t just increasing; it’s accelerating. Channels multiply overnight, algorithms evolve in real time and performance expectations continue to climb. Meanwhile, AI agents are rapidly automating routine tasks, ...
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