Nicholas Kontopoulos considers the future of marketing and what our industry will look like by 2025. What skills will marketers need? What tools will marketers use? And, how will marketers be measured? “If you can ...
This is part two of an article and follows on from ‘Character, competence and perspective’. Future-back is a competence that can be developed by first creating a vision and then threading it back to the ...
The Futurecast series kicked off by putting an abyss in front of the reader. That is, the future is plural, unpredictable and rarely a linear path from the present. We explored possible post-COVID scenarios and ...
With an unprecedented number of insights now available from a myriad of channels around the clock, are marketers drowning in data? Brent Banning writes about why data integration and management is crucial to a successful ...
Sérgio Brodsky introduces Futurecast, the new content series presented exclusively by Marketing Mag and launching on Monday 12th October. In this unique series we go beyond short-termism and apply much-needed foresight to marketing. In the ...
