Digital Playground
Digital Playground
In an era when transparency and performance are non-negotiable, agencies and brands are turning to unified curation layers to regain control of programmatic economics and unlock new value from premium supply. For years, programmatic advertising ...
By Shelley Friesen AI has moved faster than most brands’ ability to form a clear viewpoint of it. As a result, many are using it heavily without fully understanding what it’s good for, or where ...
By Loughlan Dalton de Burgh Here’s a truth that might sting a bit: Gen Z understands marketing better than almost every brand trying to sell to them. I see it from both sides both as ...
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
By Michael Orr Like many people, my first reaction to AI was a mix of curiosity and concern. I wondered what it would mean for designers, videographers, influencers, developers and every creative role that keeps ...
By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly – it’s a sign of a major shift in how ...
By Tami Iseli With the Australian Government’s ban on social media for children due to come into play on 10 December, social media platforms are squarely in the regulatory crosshairs. But another government initiative is ...
As part of a strategic initiative to enhance customer engagement and drive brand loyalty, leading Australian franchise Sushi Sushi partnered with Taguchi, a multi-channel marketing and distributed customer engagement platform, to launch a data-driven, CRM-enabled ...
By Celia Harding OpenAI has just enabled shopping within ChatGPT. US customers can now purchase from Etsy through Stripe-powered Instant Checkout, with Shopify merchants coming next. A merchant ranking system decides which products surface in ...
Rumours that Apple could be releasing their first foldable iPhone in 2026 represent more than just a novel way to create and consume digital content – it could reshape the way we shop online. The ...
By Ebony Coatsworth When Taylor Swift announced her engagement to Travis Kelce earlier this week, she didn’t grace the cover of Vogue or stage an elaborate photoshoot with People. Instead, she posted a simple but ...
By Marcus Rossato For years, marketers have layered one channel on top of another – email, SMS, push notifications, or social – hoping to keep pace with the modern customer. But as the customer journey ...
By Ben Zyl With physical checkouts disappearing across the country, consumers continue to be left with clunky, slow self-serve ordering systems, and it’s sending us all bananas. Unless, that is, the retailer happens to have ...
