Digital Playground
Digital Playground
By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly – it’s a sign of a major shift in how ...
By Tami Iseli With the Australian Government’s ban on social media for children due to come into play on 10 December, social media platforms are squarely in the regulatory crosshairs. But another government initiative is ...
As part of a strategic initiative to enhance customer engagement and drive brand loyalty, leading Australian franchise Sushi Sushi partnered with Taguchi, a multi-channel marketing and distributed customer engagement platform, to launch a data-driven, CRM-enabled ...
By Celia Harding OpenAI has just enabled shopping within ChatGPT. US customers can now purchase from Etsy through Stripe-powered Instant Checkout, with Shopify merchants coming next. A merchant ranking system decides which products surface in ...
Rumours that Apple could be releasing their first foldable iPhone in 2026 represent more than just a novel way to create and consume digital content – it could reshape the way we shop online. The ...
By Ebony Coatsworth When Taylor Swift announced her engagement to Travis Kelce earlier this week, she didn’t grace the cover of Vogue or stage an elaborate photoshoot with People. Instead, she posted a simple but ...
By Marcus Rossato For years, marketers have layered one channel on top of another – email, SMS, push notifications, or social – hoping to keep pace with the modern customer. But as the customer journey ...
By Ben Zyl With physical checkouts disappearing across the country, consumers continue to be left with clunky, slow self-serve ordering systems, and it’s sending us all bananas. Unless, that is, the retailer happens to have ...
Claiming to be the first of its kind in Australia, creative and production duo Marcus Tesoriero and Kent Boswell have launched an AI-powered film production company AiCandy. AiCandy’s (pronounced “eye candy”) offering isn’t just about ...
By Eimear Colleran We marketers love to talk about brand. We wax lyrical about storytelling, connection, purpose – all the good stuff. But when it’s time to show the impact? That’s when the slide decks ...
The Paramount Global-owned Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand. Under the streamlining and rebranding exercise, 10 Bold Drama becomes ...
By Marianne Marchesi We’ve all seen it play out. A slick influencer campaign drops: beautiful visuals, snappy captions and engagement through the roof. But then the backlash begins. A product claim that’s too good to ...
Marketers in the US are no longer testing the waters with streaming TV – they’re diving in headfirst. Australia’s Connected TV (CTV) market might be smaller and younger in comparison, but we’re fast heading in ...
