Digital Playground
Digital Playground
By Eimear Colleran We marketers love to talk about brand. We wax lyrical about storytelling, connection, purpose – all the good stuff. But when it’s time to show the impact? That’s when the slide decks ...
The Paramount Global-owned Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand. Under the streamlining and rebranding exercise, 10 Bold Drama becomes ...
By Marianne Marchesi We’ve all seen it play out. A slick influencer campaign drops: beautiful visuals, snappy captions and engagement through the roof. But then the backlash begins. A product claim that’s too good to ...
Marketers in the US are no longer testing the waters with streaming TV – they’re diving in headfirst. Australia’s Connected TV (CTV) market might be smaller and younger in comparison, but we’re fast heading in ...
With winter kicking in, tourism boards must double up on the creativity to ensure that interstate or overseas visitors still show up. With that in mind, Tourism Tasmania revealed the fifth edition of its Off ...
In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ It’s an interesting question, one that hadn’t crossed my mind until it was brought up. But ...
At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in out-of-home (OOH) environments. Developed over two years, ...
As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit on the sidelines risk being left ...
The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other digital touchpoints. These high expectations span all industries. Customers ...
For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
