News
News
By Jamie Searle For years, ‘creators’ or influencer marketing was treated like an add-on for marketers. Working with vloggers, YouTubers or Instagrammers was something you bolted onto a plan when you needed relevance or reach ...
By Dr. Anna Harrison “And when everyone is super…no one will be.” Turns out old mate Syndrome from The Incredibles may as well have been talking about the state of content creation today. You know ...
As marketing budgets face unprecedented scrutiny and AI promises turn into implementation headaches, Australian marketing leaders need more than another thought leadership panel. They need evidence. The gap between what marketing academics know and what ...
By Amaury Treguer Here’s the thing about prediction articles: they’re usually wrong, always optimistic, and inevitably full of trends that were already happening six months before anyone wrote about them. So let me be upfront. ...
By Caroline Voaden Once upon a time, reputation crises were carefully managed through press releases and official spokespeople. Now they unfold at lightning speed across algorithms, comment sections and emergency podcast episodes – often with ...
By Stuart Hood Every so often, the internet hits pause. Right now, that pause has been dressed up as a return to 2016, meaning rougher posts, lower-fidelity videos, unpolished humour and a sense of looseness ...
By Andrea Rule Scroll through your feed today and you may notice something. Polished headlines, perfect hooks and neatly structured thought pieces now blend together. That is the paradox of AI that is emerging in ...
By Shelley Friesen AI has moved faster than most brands’ ability to form a clear viewpoint of it. As a result, many are using it heavily without fully understanding what it’s good for, or where ...
By Loughlan Dalton de Burgh Here’s a truth that might sting a bit: Gen Z understands marketing better than almost every brand trying to sell to them. I see it from both sides both as ...
By Zoe Goodhardt If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but ...
By Lara Varrica In marketing circles, content is often framed as a B2C powerhouse. It’s seen as the driver of engagement, storytelling and the be-all and end-all of performance marketing. But, in the B2B space, ...
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
By Stuart Hood Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, Snapchat, X, Twitch, Reddit and ...
