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Content marketers must upskill and close the glaring skills gap
April 13, 2026
By Izzy Watts and Sara Pethybridge The content industry is obsessed with the ‘what’. Nobody is talking about the ‘how’. Everyone has an opinion on AI, always-on strategies and culturally responsive campaigns. But somewhere between ...
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Your most important customer? The AI agent
April 8, 2026
By Jamie Cairns The rules of retail are being rewritten. For decades, brands competed on the strength of their marketing, the power of their logos and the loyalty they could cultivate through awareness campaigns. But ...
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Content Summit Australia reminded me why I got into this industry
April 7, 2026
By Ashton Tuckerman There’s a particular kind of conference fatigue that sets in around the second afternoon. You’ve heard enough about ‘authentic storytelling’ to last a decade. The slides are beautiful, the case studies are ...
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