News
News
By Andrea Rule Scroll through your feed today and you may notice something. Polished headlines, perfect hooks and neatly structured thought pieces now blend together. That is the paradox of AI that is emerging in ...
By Shelley Friesen AI has moved faster than most brands’ ability to form a clear viewpoint of it. As a result, many are using it heavily without fully understanding what it’s good for, or where ...
By Loughlan Dalton de Burgh Here’s a truth that might sting a bit: Gen Z understands marketing better than almost every brand trying to sell to them. I see it from both sides both as ...
By Zoe Goodhardt If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but ...
By Lara Varrica In marketing circles, content is often framed as a B2C powerhouse. It’s seen as the driver of engagement, storytelling and the be-all and end-all of performance marketing. But, in the B2B space, ...
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
By Stuart Hood Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, Snapchat, X, Twitch, Reddit and ...
By Michael Orr Like many people, my first reaction to AI was a mix of curiosity and concern. I wondered what it would mean for designers, videographers, influencers, developers and every creative role that keeps ...
By Ginger Kidd This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test. Over the past ...
By Jeeva Sanjeevan and Suji Sanjeevan In a world where brands battle for attention across screens, platforms and experiences, one powerful sense is often left out of the mix: smell. While sight and sound take ...
By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly – it’s a sign of a major shift in how ...
By Renata Freund Most loyalty programs don’t fail because customers don’t sign up. They fail because customers quickly disengage. The game isn’t won at the time of enrollment; it’s won in continued engagement. The brands ...
