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Change Makers, Content Marketing, Featured, News, Social & Digital
Thinking of starting a video podcast? Read this first
  • Marketing Mag
  • access_timeMay 6, 2026
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Vikki Maver is the founder and lead trainer at Communication Skills Academy
Change Makers, Featured, News, Technology & Data
The AI illusion: everyone’s a ‘copywriter’ now – and brands are paying for it
Marketing Mag May 5, 2026

By Vikki Maver AI-generated copy and content is getting convincing. Too convincing. Emotive words and phrases? Tick. Balanced and methodical sentence structures? Tick. Catchy headlines and CTAs? Tick… and tick. So I don’t blame the ...

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Martin Harkin
Change Makers, Featured, News, Technology & Data
The case for building bespoke creative tools to boost workflows
Marketing Mag April 29, 2026

By Martin Harkin Marketing teams are facing more uncertainty and pressure than ever before. They are contemplating how in the world to balance exploding content demand with higher performance reporting, constant brand and reputational risk, ...

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Kate rourke
Change Makers, Content Marketing, Featured, News, Social & Digital
How to create content AI can’t replicate
Marketing Mag April 27, 2026

Kate Rourke  Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being ...

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