Social & Digital
Social & Digital
By Ryan Ferguson and Kara Manatt Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, influencer ...
As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, ...
By Karlie Cremin Australia is at a critical point in its transition to a Gen AI–enabled economy, with a national government report finding that nearly four in five jobs are to become augmented by AI ...
By Dave Mooney In a little over a week, Apple’s new iPhone 17 and iPhone Air models will arrive in Australia, following their unveiling at its ‘awe-dropping’ event in California on Tuesday. As an avid ...
Following its acquisition of US-based influencer marketing platform Influential last year, Publicis Groupe is now expanding the agency’s operations into Australia. Influential brokers contracts between advertisers and online influencers, and its presence in the country ...
The Australian Competition and Consumer Commission (ACCC) has begun Federal Court proceedings against Google Asia Pacific over its anti-competition misconduct. Alphabet-owned Google admitted to reaching anti-competitive agreements with Telstra and Optus between December 2019 and ...
Meta has unveiled a significant update to its Brand Rights Protection tool for businesses using its Facebook and Instagram platforms. The latest update enables businesses to more easily report scam ads, providing them with better ...
At the start of this week, in its bid to make a case for continuing to be exempted from Australia’s upcoming under-16s social media ban, YouTube went on the offensive with a full-page advertisement in ...
By Brad Canning Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era. In recent years, we’ve witnessed the meteoric rise of influencer marketing, ...
By Tina Provis In today’s hyper-connected world, you’re only one social media post away from being cancelled. Just as social media has the power to amplify your brand onto the global stage, it has also ...
Sydney-based SEO, content and digital PR agency Prosperity Media has launched its Generative Engine Optimisation (GEO) offering this week. The launch marks a shift in how digital marketers are adapting to the future of ‘the ...
For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app. In a departure from their firm ‘ad-free’ position, Meta announced this week that businesses will now have ...
The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 billion. For the quarter ended March 2025, the local market experienced a softer than usual seasonal ...
