It’s cheaper, it’s quicker, it’s more real and relatable – low-fidelity (lo-fi) content is delivering great engagement and results for businesses of all shapes and sizes. For food and beverage brands, the lo-fi content marketing ...
Have you ever felt like a brand ‘booty-called’ you? You know the drill: you buy something, hear nothing for ages, then suddenly they pop up with a ‘u up?’ message. And you’re left thinking ‘who ...
Brands have plenty to learn about persuasion from an undercover professor of social psychology, Keep Left behavioural strategist Harris Galloway explains. As savvy and selective as today’s consumers might be, there’s no denying they have ...
Rebranding is a lot like marriage. It’s a big decision and you hope you land with the right ‘one’. Anyone familiar with the work of brand and marketing guru Mark Ritson will know that rebranding ...
In an industry driven by open communication, why have we stopped communicating with each other when it comes to checking in? It’s no secret that the world of marketing is fast-paced, constantly changing and evolving, ...
Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s personality through the voices of those who know it best: their employees. TikTok, with its focus on authenticity ...
Australia is a foodie nation. Across the country, tens of thousands of exceptional venues jostle for the attention, loyalty and Instagram validation of millions of diners. These venues are the fabric of high streets, communities ...
In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have long been the go-to tools for businesses seeking to understand what ...
Having the unsubscribe button front and centre of an email marketing campaign, or at least clearly visible, might seem counterintuitive for most marketers. Surely, people unsubscribing from your mailing list is the last thing you ...
In today’s rapidly evolving digital landscape, standing out as a brand requires more than just great products or services. It demands strategic thinking, innovative marketing and a deep understanding of modern consumers’ behaviours and desires. ...
Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian marketers. Marketing Mag attended, ...
The marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs. However, some more recent developments have marketers paying ...
King Kong founder and Shark Tank Australia judge Sabri Suby reveals the secret marketing tactics of luxury brands with Marketing Mag. According to data from GWI, the majority of luxury buyers sit in the low ...
