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Social & Digital

Social & Digital

Change Makers, Featured, Social & Digital
Forbes executives on the strategic power of events for brands
  • Marketing Mag
  • access_timeAugust 22, 2024
  • remove_red_eye22615 Views
Featured, Social & Digital
The art of storytelling in business: A strategic asset for success
Marketing Mag July 31, 2024

When you think of a story, what comes to mind? Maybe a romance read from last summer? Or perhaps a fairytale from your childhood? What you’ll probably realise is that your mind is filled with ...

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Superdry Superstar
Featured, Social & Digital
Superdry’s new campaign ‘Superdry Superstar’ to support grassroots soccer
January Jones July 25, 2024

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Featured, News, Social & Digital
Gold medal marketing partnerships and activations as Olympics looms
Marketing Mag July 24, 2024

With the Paris 2024 Olympic Games commencing this week, brands are presented with a unique opportunity to experiment, showcase and support their home countries, teams and athletes with exciting product launches and campaigns. Marketing Mag ...

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Change Makers, Featured, Social & Digital
Why brands that let creators thrive unlock influence
Marketing Mag July 18, 2024

Following on from influencer marketplace pioneer Social Soup’s recent event, Influencer Upfronts, Marketing Mag spoke with founder and CEO Sharyn Smith on the state of the influencer market, navigating successful influencer partnerships and what brands ...

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Digital Playground, Featured, Social & Digital
Evolving your SEO strategy for Google’s upcoming AI search experience
Marketing Mag July 17, 2024

  Search, as we know it, is in a state of flux. In Australia, we wait with curiosity – and no release date for Google to roll out its new AI-generated search results module, AI Overviews, ...

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Gen Z
Featured, Social & Digital
Capitalising on cancel culture: Four steps to speaking Gen Z’s language
Marketing Mag July 17, 2024

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Two takeaways
Featured, Social & Digital
A tale of two takeaways: The consequence of unification without strategic alignment
Marketing Mag July 4, 2024

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long-form content
Featured, Social & Digital
Three principles to follow when using long-form content
Marketing Mag June 20, 2024

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Clemenger BBDO
Featured, News, Social & Digital
Clemenger BBDO announces social, PR and influence practice, Chemistry Set
January Jones June 13, 2024

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Featured, News, Social & Digital
Neale Whitaker gets behind the wheel of MINI’s ‘Next Generation’ campaign
Marketing Mag June 11, 2024

MINI has just entered into an exciting new partnership with celebrated interior design expert and media personality Neale Whitaker for its design-centric ‘Next Generation’ range. Marketing Mag sat down with MINI head of ANZ marketing Nikesh ...

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Change Makers, Featured, Social & Digital
How a top TikTok creator went viral and turned it into a full-time business
Marketing Mag June 6, 2024

In the midst of the COVID-19 pandemic, many professionals found themselves at a crossroads – re-evaluating their careers and life choices. Sam Despo traded in his corporate desk job for the unpredictable world of social ...

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Bluey’s world
Featured, Social & Digital
Bluey’s world, for real life: Queensland launches new campaign to boost tourism
January Jones June 5, 2024

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Featured, News, Social & Digital
The falcon flies again – ANZ’s masterful lesson on the power of nostalgia
Marketing Mag June 4, 2024

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

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