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Social & Digital

Social & Digital

Featured, News, Social & Digital
Instagram’s newest rival TikTok Notes is moving in for the kill
  • Marketing Mag
  • access_timeApril 16, 2024
  • remove_red_eye5068 Views
Featured, Social & Digital
How Bonds’ latest campaign showcases a shift to greater representation in marketing
Marketing Mag April 11, 2024

Iconic Australian brand Bonds has launched a new brand platform ‘As worn by us’ to remind the nation of the uniquely beloved place the brand holds across all ages and demographics. The campaign, conceptualised by ...

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Featured, Social & Digital
Business is booming in Boomtown – why advertisers need to make the move
Marketing Mag April 8, 2024

The latest campaign by Boomtown urges brands and agencies nationally to include regional Australia in their 2025 advertising schedules – and for good reason. Boomtown represents the 9.6 million people living in regional Australia – one ...

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Featured, Social & Digital
Menopause is so hot right now: The brands taking on the last taboo
January Jones April 3, 2024

For years, menopause was a transition shrouded in secrecy. Unlike other bodily phases like menstruation and pregnancy, menopause remained the ‘final taboo’ with women being forced to suffer in silence. This is beginning to change ...

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Featured, Social & Digital
Harnessing consumers’ attention in a fragmented media landscape
Marketing Mag March 27, 2024

Audiences are dispersing at a faster rate than brands can adapt and evolve. It is essential for advertisers to tap into new methods of marketing, such as partnership and influencer advertising. Impact APAC regional vice ...

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Formula 1
Featured, Social & Digital
Heineken launches new campaign ahead of the Formula 1 Australian Grand Prix
January Jones March 21, 2024

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Macca's
Featured, Social & Digital
Macca’s is the place to go in new footy season campaign with DDB Sydney
January Jones March 18, 2024

If you’re looking for a place to go before or after a footy game, Macca’s have got you covered. That’s the latest campaign fresh from DDB Sydney to celebrate the new football season and Macca’s ...

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Hyundai
Featured, Social & Digital
Hyundai’s latest campaign is a masterclass in climate change messaging
January Jones March 14, 2024

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pr
Featured, Social & Digital
Communicating ‘bad news’: How to engage audiences, drive hope and create impact
Marketing Mag March 6, 2024

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commerce
Featured, Social & Digital
Rethink your marketing priorities and reap the rewards
Marketing Mag February 29, 2024

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women
Featured, Social & Digital
From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force
The Conversation February 19, 2024

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halftime
Featured, Social & Digital
Usher’s halftime show: the missed marketing match for Aussie brands
Emily Rayner February 12, 2024

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neuromarketing
Featured, Social & Digital
Marketers are already reading your mind. You just haven’t noticed yet
Marketing Mag February 7, 2024

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targeting
Featured, Social & Digital
The cookie is dead. Advertisers can leverage new targeting tools to get back to brand building
Marketing Mag January 30, 2024

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