Social & Digital
Social & Digital
Google launches AI Mode for search in Australia
October 10, 2025
Google has rolled out its AI Mode for search in Australia just months after it was introduced in the US. Google refers to it as its “most powerful AI search experience yet”, which allows users ...
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How authenticity drives Australia’s $800 million creator economy
October 9, 2025
By Ryan Ferguson and Kara Manatt Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, influencer ...
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Marketers turn to communities as Gen Z demands ‘real voices’
September 24, 2025
As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, ...
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