Social & Digital
Social & Digital
What brands misunderstand about AI-generated content
January 15, 2026
By Shelley Friesen AI has moved faster than most brands’ ability to form a clear viewpoint of it. As a result, many are using it heavily without fully understanding what it’s good for, or where ...
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How to craft messaging that deeply resonates with Gen Z
January 13, 2026
By Loughlan Dalton de Burgh Here’s a truth that might sting a bit: Gen Z understands marketing better than almost every brand trying to sell to them. I see it from both sides both as ...
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Four content marketing shifts brands need to prepare for in 2026
December 16, 2025
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
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