Social & Digital
Social & Digital
The creator era isn’t a trend, it’s an economic reality
February 17, 2026
By Jamie Searle For years, ‘creators’ or influencer marketing was treated like an add-on for marketers. Working with vloggers, YouTubers or Instagrammers was something you bolted onto a plan when you needed relevance or reach ...
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Five things that will shape social media in 2026
February 5, 2026
By Amaury Treguer Here’s the thing about prediction articles: they’re usually wrong, always optimistic, and inevitably full of trends that were already happening six months before anyone wrote about them. So let me be upfront. ...
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Craving 2016-style content in 2026? Here’s why
January 27, 2026
By Stuart Hood Every so often, the internet hits pause. Right now, that pause has been dressed up as a return to 2016, meaning rougher posts, lower-fidelity videos, unpolished humour and a sense of looseness ...
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