Social & Digital
Social & Digital
The Australian Competition and Consumer Commission (ACCC) has begun Federal Court proceedings against Google Asia Pacific over its anti-competition misconduct. Alphabet-owned Google admitted to reaching anti-competitive agreements with Telstra and Optus between December 2019 and ...
Meta has unveiled a significant update to its Brand Rights Protection tool for businesses using its Facebook and Instagram platforms. The latest update enables businesses to more easily report scam ads, providing them with better ...
At the start of this week, in its bid to make a case for continuing to be exempted from Australia’s upcoming under-16s social media ban, YouTube went on the offensive with a full-page advertisement in ...
By Brad Canning Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era. In recent years, we’ve witnessed the meteoric rise of influencer marketing, ...
By Tina Provis In today’s hyper-connected world, you’re only one social media post away from being cancelled. Just as social media has the power to amplify your brand onto the global stage, it has also ...
Sydney-based SEO, content and digital PR agency Prosperity Media has launched its Generative Engine Optimisation (GEO) offering this week. The launch marks a shift in how digital marketers are adapting to the future of ‘the ...
For the first time since acquiring messaging platform WhatsApp in 2014, Meta is introducing advertising to the app. In a departure from their firm ‘ad-free’ position, Meta announced this week that businesses will now have ...
The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 billion. For the quarter ended March 2025, the local market experienced a softer than usual seasonal ...
Following a tender process in 2023, Sydney Metro appointed oOh!Media as its out of home advertising partner across the Sydney Metro City and Southwest network. Now, the advertising company has revealed that more than 100 ...
Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today engage with and experience live music. For marketers, the learnings from Love ...
It’s official: the world’s gone mad trying to chase the latest social media high. TikTok is swallowing attention spans whole, while every second marketer scrambles to create the next trending reel. So why is it ...
The way we work is no longer working. The creative knowledge sector has known this for years. The COVID-19 period of lockdowns proved that we didn’t need to be chained to our desks to do ...
As marketers are increasingly challenged to do more with less it can be tempting to choose the most efficient path and roll out creative that originated with head office. But, this approach could backfire. Here, ...
