Social & Digital
Social & Digital
By Amaury Treguer Here’s the thing about prediction articles: they’re usually wrong, always optimistic, and inevitably full of trends that were already happening six months before anyone wrote about them. So let me be upfront. ...
By Stuart Hood Every so often, the internet hits pause. Right now, that pause has been dressed up as a return to 2016, meaning rougher posts, lower-fidelity videos, unpolished humour and a sense of looseness ...
By Andrea Rule Scroll through your feed today and you may notice something. Polished headlines, perfect hooks and neatly structured thought pieces now blend together. That is the paradox of AI that is emerging in ...
By Shelley Friesen AI has moved faster than most brands’ ability to form a clear viewpoint of it. As a result, many are using it heavily without fully understanding what it’s good for, or where ...
By Loughlan Dalton de Burgh Here’s a truth that might sting a bit: Gen Z understands marketing better than almost every brand trying to sell to them. I see it from both sides both as ...
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
By Stuart Hood Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, Snapchat, X, Twitch, Reddit and ...
By Scott Guthrie Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas. Research from Keller Advisory provides key factors ...
By Josh Smith A bias is like a shortcut. It allows us to make preferential decisions based on lived experience. This isn’t just a nifty trick, it’s imperative to our survival. Without biases, the sheer ...
By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly – it’s a sign of a major shift in how ...
By Patrick Whitnall Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ready to post a new video to their legion of online fans. Parent influencers, and ...
By Shelley Friesen You know that feeling when you’re scrolling on social media and everything starts to blur together – perfect lighting, neutral palettes and the same voiceovers on repeat. Don’t get me wrong, it’s ...
Google has rolled out its AI Mode for search in Australia just months after it was introduced in the US. Google refers to it as its “most powerful AI search experience yet”, which allows users ...
