VicHealth has revealed its investigation into alcohol brands’ use of social media and influencer marketing, launching a campaign to encourage ‘calling out’ of sneaky tactics targeting underaged drinkers. New research from government-funded health foundation VicHealth alleges ...
Who doesn’t love a good old fashioned Friday listicle? Nowadays, everybody seems to have their ’12 rules to something’, so here are copywriting guru Frank Chamberlin’s top 12 tips for clear, concise and convincing business ...
Digital video is the new window shopping, says Adam Washington. The inspiration that shoppers once sought from store fronts and window displays is increasingly being found in consumer-generated, product-focused video content. Today’s consumers can discover ...