Marketing Magazine

OPINION shares

Get ready for the future of retail

Increased automation, streamlined delivery services, virtual reality and 5G and more, the future of retail is bright and beautiful for Jamie Allan. The...

BY  Marketing

1 April 2016 5 min read

OPINION shares

Making use of the big data you already have

For those considering investing in data analytics, Deeps De Silva reminds us we have vast quantities of rich data already available to us in our accounts,...

BY  Marketing

31 March 2016 5 min read

OPINION shares

Barack Obama and data at South by Southwest

Michaela Chan reports from South by Southwest in Austin, Texas where she has attended lectures by Barack Obama and executives from leading global brands on...

BY  Marketing

15 March 2016 3 min read

OPINION shares

MWC: Four takeaways for marketers

Scott Player reports from Barcelona with the key takeaways for marketers coming out of Mobile World Congress 2016.  Mobile World Congress is the world’s...

BY  Marketing

26 February 2016 5 min read

SPONSORED shares

Interview: SXSW Interactive director on the event’s brand explosion

  Director of SXSW Interactive, Hugh Forrest, talks us through the marketing industry’s growing involvement in the digital innovation festival held in...

BY  Marketing

24 February 2016 2 min read

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The lifecycle of a digital billboard

Damien Rath and Paul Peters of APN Outdoor give us a sneak peek into the life of a digital outdoor site. The process of bringing a digital billboard to life...

BY  Marketing

23 February 2016 3 min read

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Capitalising on the marriage of mobile devices and outdoor media

Are marketers equipped to get the most from the marriage of mobile and outdoor? Michelle Dunner reports. In the film Minority Report, Tom Cruise walks into...

BY  Michelle Dunner

22 February 2016 10 min read

OPINION shares

The role of text analytics in a voice of the customer program

Chris Breslin says text analytics can explore beneath the surface of customer experience to create a richer image for your voice of the customer program. It...

BY  Marketing

10 February 2016 3 min read

SPONSORED shares

10 trends in business intelligence for 2016

* Sponsored content: This article was commissioned by Tableau to promote a new guide, ‘Top 10 trends for 2016 – Business Intelligence’, available for...

BY  Marketing

4 February 2016 3 min read

SPONSORED shares

A must-read for those getting started with marketing automation

* Sponsored content: This article was commissioned by Oracle Marketing Cloud to promote a new guide, ‘Automated Marketing Simplified’ available for...

BY  Marketing

4 February 2016 5 min read

OPINION shares

Why isn’t digital marketing success measured by lifetime value?

Trent Lloyd reminds marketers of the importance of targeting primary customers and lifetime value as a measure of success in digital advertising. When you...

BY  Marketing

4 February 2016 3 min read

OPINION shares

Six ways to take your big data capabilities from beginner to intermediate

updated 29/01/16 : details of FT paywall Deeps De Silva outlines how marketers and organisations can use big data to effectively target consumers and plan,...

BY  Marketing

28 January 2016 5 min read

OPINION shares

Participate in the ‘2016 B2B Marketing Outlook Study’ to receive a complimentary copy

It’s that time of year again! Australia’s longest running B2B marketing study is open and we’re on the lookout for participants to share their insights and...

BY  Marketing

22 January 2016 1 min read

OPINION shares

Speed and freedom – the future is now for FMCG testing

Mobile marketing and shopping has made it easier, cheaper and faster than ever for companies to track and test consumer trends in fast moving consumer goods...

BY  Marketing

19 January 2016 2 min read

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Attribution 1.0 – five lessons learned

Alison Lohse runs through five lessons learned from Attribution 1.0 and how they apply to today’s technology. Every new technology experiences growing...

BY  Marketing

19 January 2016 3 min read

OPINION shares

Big data is the new oil

Just as oil forever changed the global economy, big data is set to wield big influence as the new fuel to drive business advantage, writes Sam Williams.  ...

BY  Marketing

14 December 2015 3 min read

OPINION shares

Against the spectre of big data

The social stigma surrounding big data and information retention is explored in Spectre, this year’s James Bond film. Trent Lloyd discusses the growing need...

BY  Marketing

8 December 2015 2 min read

INTERVIEW shares

How artificial intelligence will make your job easier and improve customer experience

Artificial intelligence is no longer a sci-fi dream. Companies such as Spotify and Netflix are already using complicated AI algorithms to collect and...

BY  Michelle Herbison

8 December 2015 7 min read

OPINION shares

Neuroscience, social and tech: tapping into real-time consumer emotions

Marketing has always sought to evoke emotions by creative, but now with the merging of neuroscience with actionable social data, it is being guided by...

BY  Marketing

7 December 2015 3 min read

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Dig deep to diagnose, enhance and measure your email marketing

This article has been produced by Marketing on behalf of Return Path to promote the asset, ‘Guide to Email Marketing Metrics’.   Awareness, clarity and...

BY  Marketing

2 December 2015 1 min read

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