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Marketing Magazine
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OPINION The importance of mobile applications and the impact on retailer’s revenue
Many retailers might have considered investing in an app at some point but are often dissuaded by the development cost. Kelly Slessor explores whether brand...
BY Marketing
OPINION The neuroscience of making virtual events more engaging
Many of us are now attending virtual events and meetings every week, if not daily. But as virtual event fatigue emerges, Sara Drury examines how can we work...
BY Marketing
OPINION Important lessons from a CMO: Let data be the ‘North Star’ to guide your decisions
Travis Tyler shares three important lessons that he has discovered in the fast-paced world of Fintech, including understanding future customers, using data...
BY Marketing
OPINION Can adtech plug the gap for small and mid-sized publishers in Australia’s shrinking media landscape?
The paradigms of digital marketing are shifting due to the demise of third-party cookies, increased privacy measures and the shrinking publishing industry...
BY Marketing
INTERVIEW Is ad-fraud syphoning your marketing budget? Interview with Mick O’Brien
Online affiliate marketing is one of the most valuable growth areas for advertisers, but a recent report from CHEQ states that affiliate marketing fraud...
OPINION Creativity in crisis: how brands can embrace disruption to drive innovation
COVID-19 has accelerated the adoption of digital technology to create innovative experiences. Suzanne Steele writes about the intersection of technology and...
BY Marketing
OPINION Data doesn’t lie. But what truths are you looking for?
The team from Audience Group outline how marketers can utilise an evidence-based data plan to justify marketing and advertising spend to the C–suite....
BY Marketing
OPINION How conference owners and events managers can mitigate financial risk with cutting edge technology
Alex Paine writes about the evolving nature of the conference industry and how technology can help conference organisers minimise risk and capitalise on new...
BY Marketing
OPINION AI helping train customer service teams remotely
Sreelesh Pillai writes about how technology can not only improve efficiencies and customer experience, but how businesses can utilise AI to provide a...
BY Marketing
OPINION Data the new language for business growth
Michael Ziviani writes about how data has become the new roadmap to business growth in our post COVID-19 world as organisations reassess their business...
BY Marketing
OPINION Dealing with the shifting sands: Interview with HubSpot’s Kevin Ackhurst
In a tumultuous economy, many marketers are faced with engaging a whole new consumer on a slashed budget. Tools that can help lead organisations through the...
OPINION Creating a data plan for a new normal
Data is a valuable asset – if you are turning it into actionable insights. The team from Audience Group writes about why marketers should be focused on...
BY Marketing
OPINION BERT – Translation tool or small business SEO and marketing game-changer
Ofer Tirosh takes an in-depth look at the implementation of BERT and what it means for small businesses and SEO experts. Google has undergone some major...
BY Marketing
OPINION Don’t just build the best product, build the best customer experience
DJ Dikic outlines how brands can become category leaders in customer experience, using everything from strategy to supply chain. The past few months have...
BY Marketing
OPINION Putting the ‘I’ back in experience in a post-pandemic world
Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bronwyn van der Merwe explains why it is...
BY Marketing
INTERVIEW Harnessing AI-powered search to target millennials: Interview with Justin Sears
Most marketers are aware that AI personalisation can optimise customer experience, but how can AI be applied to search engines to yield better results in...
OPINION Overcoming some uncomfortable truths about data
Cécile Ferré explains why the quality of data-led insights is dependent on not only the metrics you choose but having a holistic and strategic approach to...
BY Marketing
OPINION Traditional content management systems are failing businesses
A well-functioning website can create the tone for an exceptional customer experience – so why are so many marketers unhappy with their content management...
BY Marketing
OPINION Why doing insights research during COVID-19 is just like money laundering
Marketers are poised to understand changing consumer behaviour throughout the COVID-19 pandemic, but is insights research actually helpful in the long-term?...
BY Marketing
