Marketing Magazine

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How a data strategist used a digital mindset to save a struggling Vietnamese restaurant

At Adobe Symposium in Sydney, NAB’s Matthew Peters shares how he took a ‘test and play’ attitude to rehabilitating a local restaurant. “We’ve...

BY Josh Loh

28 June 2019 5 min read

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Experimentation is the key to ad effectiveness – 10 must-knows of digital ad testing

IAB Australia has released a new guide for measuring digital ad impact. Research director Natalie Stanbury walks us through the digital ad testing...

BY Marketing

28 June 2019 2 min read

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Know your CDPs from your CRMs and DMPs?

Eliot Harper defines what a CDP is (and is not) and shares five traits marketers should look for in a CDP. CDP (customer data platform) has emerged, almost...

BY Marketing

26 June 2019 5 min read

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Adtech, martech, madtech – what’s the difference? Are they different?

The convergence of adtech and martech dominates current discussions on the topic, but a sound understanding of the difference between the two will help...

BY Graham Plant

14 June 2019 4 min read

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Uber in the air: flying taxi trials may lead to passenger service by 2023

Can you picture the Australian consumer adopting autonomous aerial drones as a primary mode of transport? There are still many questions to be asked: will...

BY Marketing

14 June 2019 3 min read

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The importance of data ethics in market research – the philosophy of digital

Advances in technology have raised many challenging issues around privacy, ethics and human rights, says Uwana Evers. It’s up to those in the industry...

BY Marketing

6 June 2019 3 min read

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Brain trust: how would you do data differently?

Top local marketers answer the question: ‘If you had to reboot your company’s data and tech journey from scratch, what would you do...

BY Marketing

5 June 2019 5 min read

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As OTT media gets political, cross-channel measurement wins advertisers’ vote

When the major political parties flock to advertise on streaming services, it’s a sure indicator of where consumer attention lies, says Angus Blackwood....

BY Marketing

4 June 2019 3 min read

Machines have changed marketing forever (and that’s a good thing)

The marketing world is evolving at warp speed thanks to advances in technologies such as machine learning. Peter Day looks at key trends that have brought...

BY Marketing

3 June 2019 4 min read

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To humanise brand is to waste AI’s potential

Are brands that try to humanise tech missing the point of its appeal? Here’s Sérgio Brodsky on AI and branding. This article originally appeared in...

BY Sérgio Brodsky

3 June 2019 5 min read

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Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more

This year’s ad:tech Sydney saw the industry come together in celebration of not only advertising technology, but the broader implications of how advertising...

BY Josh Loh

29 May 2019 7 min read

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Data, value and consent – living in the embryonic age of privacy management

In an era where data-driven decisions are becoming the norm, how can marketers balance brand interests with the needs and consent of their customers? Fiona...

BY Marketing

24 May 2019 5 min read

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The great G up – next-generation mobile connectivity spells another round of growing pains

The commercial rollout of 5G has taken its first tentative steps. But how transformative will the next generation phone network be and at what price? Tracey...

BY Marketing

20 May 2019 7 min read

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Using the science of mindsets to better understand your customers

Marketers have long understood the need to use data to better understand their customers and prospects’ mindsets. But how do you derive meaning and...

BY Marketing

13 May 2019 3 min read

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The business of social data – are we using it respectfully?

There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer...

BY Marketing

10 May 2019 4 min read

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You don’t need alchemy to turn raw data into pure gold

Data is the lifeblood of modern marketing; everybody knows it but not everybody knows if they’re using it right. John Danby explains how to know if...

BY Marketing

6 May 2019 3 min read

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Keep it local – why you shouldn’t offshore web development

A quick fix often is just that, and nobody understands Australia like Australians do. Too many businesses, says Zaac Woodhead, aren’t seeing the value...

BY Marketing

2 May 2019 3 min read

CASE STUDY shares

The amnesia antidote – how RMIT increased students’ memory retention with a font

How RMIT melded its sharpest psychology and design minds to boost year-12 students’ collective memory with Sans Forgetica – just in time for the 2018...

BY Marketing

15 April 2019 4 min read

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Bridging the research and CX gap – the winning marketer of tomorrow

Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their...

BY Marketing

15 April 2019 3 min read

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Risky business – how brand compliance and efficiency will lead marketing operations in 2019

Another day, another brand in the dog house for publishing unregulated content. Tessa Court explains how brands can consolidate and simplify their...

BY Marketing

12 April 2019 3 min read

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