Marketing Magazine

OPINION shares

In a win for consumers, ACCC rules against the banks’ actions against Apple Pay

Three of Australia’s major banks have been prevented from collectively negotiating with Apple over the use of Apple Pay, writes David Glance. – This article...

BY  Marketing

30 November 2016 2 min read

OPINION shares

Why aren’t marketers using augmented reality?

Luke Kelly outlines the huge opportunities for brands using augmented reality software in 2017. Pokémon Go illustrated how well augmented reality can be...

BY  Marketing

24 November 2016 2 min read

OPINION shares

Market research is not only alive and kicking, it’s the sexiest job in town

Market research isn’t dying, and by better portraying its diverse and compelling work, Lee Naylor says it still has the potential to be the sexiest...

BY  Lee Naylor

18 November 2016 1 min read

OPINION shares

Data use and why today’s loved brands risk becoming tomorrow’s hated ones

A dissonance is emerging in society because of data, writes Steve Sammartino, and even much loved brands are at risk. This article originally appeared in...

BY  Steve Sammartino

16 November 2016 4 min read

OPINION shares

Advance your product with the API economy

Having an effective API at the core of your product and brand is the only way to truly grow partnerships and opportunities across a variety of channels,...

BY  Marketing

16 November 2016 2 min read

OPINION shares

Why user-centred design is the most effective tool for satisfied customers and failsafe product development

A poor user experience can damage even the strongest of brands. Shane Mercer tells how effective UX design and prototyping can delight users and fight...

BY  Marketing

15 November 2016 3 min read

OPINION shares

A really simple method for solving the attribution dilemma

Mark Ritson has a process for solving the attribution dilemma in 2017, and it’s very simple. _ This article originally appeared in The Identity Issue,...

BY  Mark Ritson

9 November 2016 6 min read

OPINION shares

Four hot trends in marketing automation to know for 2017

Recognising the latest available tools in marketing automation will enable marketers to develop strategies that will drive ROI. Nick Dennis runs through...

BY  Marketing

8 November 2016 3 min read

FEATURE shares

Eight things to think about to master modern segmentation best practice

Experian’s Karena West shares lessons on how to identify the right approach to segmentation for your objectives, from her extensive experience working...

BY  Marketing

4 November 2016 9 min read

OPINION shares

How to manage complex technology so your team can get back to marketing

The technical tools marketers are supposed to manage can be time consuming and take away from time spent actually marketing. Aniqa Tariq has four...

BY  Marketing

4 November 2016 3 min read

OPINION shares

Forget the crystal ball, data is about insight, not intuition

Nicole Hayes reminds us that numbers are meaningless without the human intervention of insight. In the most exciting story from the stockbroking world...

BY  Marketing

27 October 2016 2 min read

INTERVIEW shares

Balance, privacy and responsible use of data with Data Governance Australia chair Graeme Samuel

Marketing speaks with Graeme Samuel, chair of Data Governance Australia, about the need for a self-regulatory body for the responsible use of data. Data...

BY  Ben Ice

24 October 2016 3 min read

SPONSORED shares

Ditch ‘last-click’ – how to build a business case for attribution

Effective attribution measurement will require some investment, and in order to implement one, you’ll first need to build a strong business case for it. _...

BY  Partner

24 October 2016 3 min read

OPINION shares

Customer service: to automate or augment?

Michael Slip says brands which automate their customer experience channels simply as a measure to reduce cost and staff numbers will never see the benefits...

BY  Marketing

20 October 2016 2 min read

OPINION shares

Out-of-home, wearable tech and best-practice CX: how to engage consumers inside and out

Robin Marchant says harnessing the power of outdoor advertising and wearable tech, in conjunction with CX is the key to tapping into and retaining consumer...

BY  Marketing

12 October 2016 3 min read

OPINION shares

Three challenges you must face head on to build an analytically-driven organisation

Craig Rutkowske and David Kelly talk us through how a truly analytical marketing business must understand its customers, and develop actionable insights....

BY  Marketing

10 October 2016 3 min read

OPINION shares

Why multi-touch attribution is a necessity, not a luxury in the post-digital age

Nikki Retallick explains how multi-touch attribution can successfully transform a business, one customer at a time. Since becoming head of data and...

BY  Marketing

5 October 2016 1 min read

OPINION shares

Finding the right balance between convenience, speed and ROI in your automation journey

Helen Masters ponders automation and its effect on manufacturing, saying it shouldn’t be treated as an end-all solution, but instead a tool that frees...

BY  Marketing

4 October 2016 2 min read

FEATURE shares

Virtual reality feature: the empathy machine

Julie Berry explores why virtual reality (VR) technology will impact our lives in a way even the most tech-savvy among us will struggle to conceive. This...

BY  Marketing

3 October 2016 9 min read

OPINION shares

The ins and outs of data in and data out

Ben Fettes has some considerations for next time your digital marketer says ‘it’s as easy as data in and data out.’ You’ve probably...

BY  Marketing

23 September 2016 3 min read

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