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The great Australian cyber emergency – we need a high-tech workforce, and fast

Following the US’ declaration of ‘cyber emergency’ earlier in the year, Greg Austin from UNSW argues that Australia stands to face new...

BY Marketing

21 October 2019 3 min read

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Shifting digital behaviours across generations – chatting with WP Engine’s CMO

A new report from WP Engine highlights how digital behaviours and expectations vary across the generations. WP Engine CMO Mary Ellen Dugan chats...

BY Josh Loh

14 October 2019 5 min read

Why AI fluency is now mission critical for marketers

If an AI system for marketers had written this article instead of a mere human, the content would be so targeted it might include hyper-personal details...

BY Marketing

7 October 2019 2 min read

Performance marketing triumphs over static – putting digital out-of-home to the test

A Scentre Group BrandSpace campaign developed for Optus sought to prove the advantage of applying anonymous face detection to serve contextually-relevant...

BY Marketing

3 October 2019 3 min read

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Extreme disruption in auto: converging trends and strategic marketing implications

Francis Farrelly takes a look at the convergence of trends set to influence the future of mobility, exploring the customer knowledge, branding and dealer...

BY Marketing

30 September 2019 5 min read

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Reality check: marketing is the most important part of business, so what now?

Marketing chats with Ansell director of marketing Mitch Mackey, who’s currently undergoing a project of transformation, connecting the dots across the...

BY Josh Loh

20 September 2019 7 min read

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The future of big voice – how speech intelligence is redefining marketing

Modern marketing teams are swimming in pools of untapped voice data, yet businesses are only scratching the surface of what the technology has to offer in...

BY Marketing

11 September 2019 4 min read

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The forest through the trees – how to find your future-proof CRM

Looking for a new CRM vendor can be painful; wading through the self-congratulatory, overcomplicated jargon spat out by vendors, how is a marketer supposed...

BY Marketing

11 September 2019 4 min read

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The state of AI in marketing – who’s using it and how to start

As attention spans wane, contract and become more sparse, always-on optimisation has become the Holy Grail for marketers. Here, Leah Pope describes the...

BY Marketing

4 September 2019 3 min read

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Extreme disruption in auto: what role will connected cars play?

The automotive world is in an age of unprecedented shift. Vehicle connectivity is modifying relationships between humans, their cars and the road. Francis...

BY Marketing

2 September 2019 5 min read

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Taking stock – key trends in the digital consulting market for what’s left of 2019

As we settle into the second half of 2019 (and into the new financial year), Neil Kelly gives us his overview of the emerging trends in digital consulting...

BY Marketing

26 August 2019 3 min read

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Amazon is playing the long game in taking over Australian ecommerce

Many have discredited Amazon’s initial entry into the Australian market as lacklustre; however Jon Reily warns ecommerce retailers that Amazon never...

BY Marketing

23 August 2019 4 min read

$Quantum leap – why this theoretical physicist now works in martech$

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Quantum leap – why this theoretical physicist now works in martech

Ever thought of making a career change? Anna Grodecka-Grad did – from a tenured position in quantum physics to scalable programmatic advertising. Now, she...

BY Josh Loh

21 August 2019 4 min read

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Drawing the line from CX to ROI – it’s the human touch

So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim, there’s much more to CX than purchasing a platform to...

BY Marketing

21 August 2019 3 min read

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Your disjointed tech stack is damaging your customer experience

‘Damn it, Jim, I’m a marketer, not a systems integrator!’ Star Trek‘s Dr McCoy might have protested. In today’s digital...

BY Marketing

20 August 2019 3 min read

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I dream of (data) genie – power, pace and paradox

With ACCC chair Rod Sims declaring that the “[data] genie is out of the bottle,” and with CDR and Open Banking on the horizon, how will brands...

BY Marketing

14 August 2019 5 min read

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How the data ethics discussion is impacting Australia’s largest analytics business

TEG Analytics head of automation Daevid Richards talks data ethics, handling one of Australia’s largest customer databases, programmatic upskilling and...

BY Josh Loh

9 August 2019 6 min read

CX in the experience economy – is data a common language in your organisation?

Companies talk the talk and preach the tenets of customer centricity. And yet a clear customer view and actionable insights that prioritise customer care...

BY Marketing

29 July 2019 3 min read

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Have marketers realised the full potential of voice marketing?

Is this thing on? Karen Lewis explores how voice technology is changing consumer search behaviour, why so few marketers are engaging with voice and why...

BY Marketing

15 July 2019 3 min read

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Whatever your definition, Advanced TV is on a one-way trajectory

Advanced TV has been a feature of our lives for several years now, but many people are only recently coming to understand it. Tim O’Connor explains how and...

BY Marketing

12 July 2019 3 min read

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Given COVID19, how quickly will the marketing industry as a whole take to ‘bounce back’?

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