Marketing Magazine

INTERVIEW shares

Yellowfin CMO on what brought him from Silicon Valley to the Melbourne-based tech brand

Marketing speaks to Yellowfin global CMO Chris Benham about business intelligence and what attracted him to the Australian-developed brand. Chris...

BY  Ben Ice

2 March 2017 2 min read

OPINION shares

Move over programmatic, predictive marketing is the new kid on the block

Mailee Creacy explains four tools of predictive marketing that will see it transcend programmatic’s capabilities. As we all know, programmatic...

BY  Marketing

28 February 2017 3 min read

OPINION shares

Revolution in the attention economy: putting the customer before the tech

Chris Rhyss Edwards says the biggest challenge with marketing technology is not the tech itself, but absorbing it into the organisation’s actual work....

BY  Partner

17 February 2017 3 min read

FEATURE shares

The adtech stack: a marketer’s guide to buy-side technology

Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make sense of developments, have productive...

BY  Marketing

16 February 2017 12 min read

OPINION shares

How Pokémon Go data can transform the way brands understand customers

This week Pokémon Go celebrated Valentine’s Day with easier-to-catch creatures and double candy, and estimates suggest it makes more money per minute...

BY  Marketing

15 February 2017 2 min read

INTERVIEW shares

Marketing research and the need for speed: interview with SSI CEO Chris Fanning

Marketing speaks with SSI CEO Chris Fanning about technology, speed and data management in this wide-ranging interview on the marketing research industry....

BY  Peter Roper

13 February 2017 11 min read

OPINION shares

Curation is the future of programmatic video as private and open marketplaces blur

The evolution of programmatic video marketplaces is trending to a hybrid of open and private, writes Chris Blok. _ This article originally appeared in The...

BY  Partner

10 February 2017 3 min read

OPINION shares

UX design for better business outcomes in the IoT-world

Grace Kraus says brands that can effectively integrate data and UX design with IoT will be the market leaders and customer favourites of tomorrow. With the...

BY  Marketing

1 February 2017 2 min read

INTERVIEW shares

The birth and life of marketing science with Professor Gary Lilien

Marketing speaks with marketing science founding father Professor Gary Lilien about marketing analytics and the skepticism still hindering its universal...

BY  Ben Ice

20 January 2017 5 min read

OPINION shares

Technology and the great marketing mismatch of 2017

Bill Binch has spotted a mismatch between the new technologies marketers planning into their 2017 strategies, and which are actually going to be the most...

BY  Marketing

19 January 2017 2 min read

INTERVIEW shares

Data overflow: why you should be interrogating your data provider

Marketing speaks with Tyler Greer, head of strategy at Exponential, about why confidence levels in data are declining and how marketers can secure the...

BY  Ben Ice

13 January 2017 3 min read

OPINION shares

The year ahead in analytics: transformation from intelligence to optimisation

Paul Harapin shares his three predictions for what will happen in analytics in 2017. Data has become a big deal for companies of all sizes. In this...

BY  Paul Harapin

21 December 2016 3 min read

OPINION shares

In a win for consumers, ACCC rules against the banks’ actions against Apple Pay

Three of Australia’s major banks have been prevented from collectively negotiating with Apple over the use of Apple Pay, writes David Glance. – This article...

BY  Marketing

30 November 2016 2 min read

OPINION shares

Why aren’t marketers using augmented reality?

Luke Kelly outlines the huge opportunities for brands using augmented reality software in 2017. Pokémon Go illustrated how well augmented reality can be...

BY  Marketing

24 November 2016 2 min read

OPINION shares

Market research is not only alive and kicking, it’s the sexiest job in town

Market research isn’t dying, and by better portraying its diverse and compelling work, Lee Naylor says it still has the potential to be the sexiest...

BY  Lee Naylor

18 November 2016 1 min read

OPINION shares

Data use and why today’s loved brands risk becoming tomorrow’s hated ones

A dissonance is emerging in society because of data, writes Steve Sammartino, and even much loved brands are at risk. This article originally appeared in...

BY  Steve Sammartino

16 November 2016 4 min read

OPINION shares

Advance your product with the API economy

Having an effective API at the core of your product and brand is the only way to truly grow partnerships and opportunities across a variety of channels,...

BY  Marketing

16 November 2016 2 min read

OPINION shares

Why user-centred design is the most effective tool for satisfied customers and failsafe product development

A poor user experience can damage even the strongest of brands. Shane Mercer tells how effective UX design and prototyping can delight users and fight...

BY  Marketing

15 November 2016 3 min read

OPINION shares

A really simple method for solving the attribution dilemma

Mark Ritson has a process for solving the attribution dilemma in 2017, and it’s very simple. _ This article originally appeared in The Identity Issue,...

BY  Mark Ritson

9 November 2016 6 min read

OPINION shares

Four hot trends in marketing automation to know for 2017

Recognising the latest available tools in marketing automation will enable marketers to develop strategies that will drive ROI. Nick Dennis runs through...

BY  Marketing

8 November 2016 3 min read

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