Marketing Magazine

OPINION shares

How Pokémon Go data can transform the way brands understand customers

This week Pokémon Go celebrated Valentine’s Day with easier-to-catch creatures and double candy, and estimates suggest it makes more money per minute...

BY  Marketing

15 February 2017 2 min read

INTERVIEW shares

Marketing research and the need for speed: interview with SSI CEO Chris Fanning

Marketing speaks with SSI CEO Chris Fanning about technology, speed and data management in this wide-ranging interview on the marketing research industry....

BY  Peter Roper

13 February 2017 11 min read

OPINION shares

Curation is the future of programmatic video as private and open marketplaces blur

The evolution of programmatic video marketplaces is trending to a hybrid of open and private, writes Chris Blok. _ This article originally appeared in The...

BY  Partner

10 February 2017 3 min read

OPINION shares

UX design for better business outcomes in the IoT-world

Grace Kraus says brands that can effectively integrate data and UX design with IoT will be the market leaders and customer favourites of tomorrow. With the...

BY  Marketing

1 February 2017 2 min read

INTERVIEW shares

The birth and life of marketing science with Professor Gary Lilien

Marketing speaks with marketing science founding father Professor Gary Lilien about marketing analytics and the skepticism still hindering its universal...

BY  Ben Ice

20 January 2017 5 min read

OPINION shares

Technology and the great marketing mismatch of 2017

Bill Binch has spotted a mismatch between the new technologies marketers planning into their 2017 strategies, and which are actually going to be the most...

BY  Marketing

19 January 2017 2 min read

INTERVIEW shares

Data overflow: why you should be interrogating your data provider

Marketing speaks with Tyler Greer, head of strategy at Exponential, about why confidence levels in data are declining and how marketers can secure the...

BY  Ben Ice

13 January 2017 3 min read

OPINION shares

The year ahead in analytics: transformation from intelligence to optimisation

Paul Harapin shares his three predictions for what will happen in analytics in 2017. Data has become a big deal for companies of all sizes. In this...

BY  Paul Harapin

21 December 2016 3 min read

OPINION shares

In a win for consumers, ACCC rules against the banks’ actions against Apple Pay

Three of Australia’s major banks have been prevented from collectively negotiating with Apple over the use of Apple Pay, writes David Glance. – This article...

BY  Marketing

30 November 2016 2 min read

OPINION shares

Why aren’t marketers using augmented reality?

Luke Kelly outlines the huge opportunities for brands using augmented reality software in 2017. Pokémon Go illustrated how well augmented reality can be...

BY  Marketing

24 November 2016 2 min read

OPINION shares

Market research is not only alive and kicking, it’s the sexiest job in town

Market research isn’t dying, and by better portraying its diverse and compelling work, Lee Naylor says it still has the potential to be the sexiest...

BY  Lee Naylor

18 November 2016 1 min read

OPINION shares

Data use and why today’s loved brands risk becoming tomorrow’s hated ones

A dissonance is emerging in society because of data, writes Steve Sammartino, and even much loved brands are at risk. This article originally appeared in...

BY  Steve Sammartino

16 November 2016 4 min read

OPINION shares

Advance your product with the API economy

Having an effective API at the core of your product and brand is the only way to truly grow partnerships and opportunities across a variety of channels,...

BY  Marketing

16 November 2016 2 min read

OPINION shares

Why user-centred design is the most effective tool for satisfied customers and failsafe product development

A poor user experience can damage even the strongest of brands. Shane Mercer tells how effective UX design and prototyping can delight users and fight...

BY  Marketing

15 November 2016 3 min read

OPINION shares

A really simple method for solving the attribution dilemma

Mark Ritson has a process for solving the attribution dilemma in 2017, and it’s very simple. _ This article originally appeared in The Identity Issue,...

BY  Mark Ritson

9 November 2016 6 min read

OPINION shares

Four hot trends in marketing automation to know for 2017

Recognising the latest available tools in marketing automation will enable marketers to develop strategies that will drive ROI. Nick Dennis runs through...

BY  Marketing

8 November 2016 3 min read

FEATURE shares

Eight things to think about to master modern segmentation best practice

Experian’s Karena West shares lessons on how to identify the right approach to segmentation for your objectives, from her extensive experience working...

BY  Marketing

4 November 2016 9 min read

OPINION shares

How to manage complex technology so your team can get back to marketing

The technical tools marketers are supposed to manage can be time consuming and take away from time spent actually marketing. Aniqa Tariq has four...

BY  Marketing

4 November 2016 3 min read

OPINION shares

Forget the crystal ball, data is about insight, not intuition

Nicole Hayes reminds us that numbers are meaningless without the human intervention of insight. In the most exciting story from the stockbroking world...

BY  Marketing

27 October 2016 2 min read

INTERVIEW shares

Balance, privacy and responsible use of data with Data Governance Australia chair Graeme Samuel

Marketing speaks with Graeme Samuel, chair of Data Governance Australia, about the need for a self-regulatory body for the responsible use of data. Data...

BY  Ben Ice

24 October 2016 3 min read

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