Marketing Magazine

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OPINION shares

De-cluttering the digital consumer – the art of effective integration

In an age where Australian consumers are seeing advertising as more nuisance than benefit, Mark Henning explains the brand-changing art of effective...

BY Marketing

25 September 2018 3 min read

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Targeting, chatbots and personalisation – how the AFL broke records on Facebook

How the AFL broke its season ticket record with pinpoint targeting on Facebook, and why it may not be able to do so in the same way again. This article...

BY Josh Loh

12 September 2018 5 min read

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When realities collide – eight ways forward-thinking brands are blending CX with VR and AR

Brands have been quick to engage with VR and AR, but few have really done it well, says Tracey Taylor. Here are eight ways marketers are pushing mixed...

BY Marketing

7 September 2018 4 min read

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Why the TV industry must shorten ad loads to remain the kings of effectiveness

Television has not caught up with the shifts in viewing behaviour, says MCN CEO, Mark Frain. It’s time for the industry to accept we need fewer, more...

BY Marketing

7 September 2018 3 min read

OPINION shares

The CMO shift – how mobile programmatic is changing the game

It’s time for CMOs to start thinking of mobile programmatic not as just another technology, but a valuable capability that can transform marketing outcomes,...

BY Marketing

3 September 2018 4 min read

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How the data-driven revolution is putting OOH into overdrive

The out-of-home industry is going places, says Christian Zavecs. A data-driven revolution is equipping marketers and brands with the tools to build...

BY Marketing

20 August 2018 4 min read

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Retain time poor customers with real time analytics

As the attention spans of time-poor consumers slip, how can marketers ensure cross-channel coverage and engagement in a crowded marketplace? SAS invites you...

BY Marketing

17 August 2018 2 min read

OPINION shares

Why chatbots are the customer service agent’s new best friend

In another edition of robots taking over people’s jobs, Salesforce’s Paul Baptist takes a more optimistic perspective, saying chatbots will in...

BY Marketing

10 August 2018 3 min read

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Fast forward – Adshel boss explores the future of tech and out-of-home

Once limited to the realms of science fiction, smart tech developments in the out-of-home sector are already driving groundbreaking campaigns around the...

BY Marketing

6 August 2018 5 min read

OPINION shares

Why digital marketers should seek a single source of truth

The modern digital landscape – with its endless channels, avenues and possibilities – is a blessing and a curse for digital marketers. By Leah Pope. The...

BY Marketing

1 August 2018 3 min read

OPINION shares

The inevitable takeover of cryptocurrencies – if you can’t beat them…

Will cryptocurrencies be remembered as the novelty plaything of the 2010s? Nathan Sinnot says the technology has more than sufficient backing to enter the...

BY Marketing

24 July 2018 2 min read

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Will data kill your business? A wake-up call for marketers

Businesses and government have been winging it when it comes to data use. Graham Plant on trust and what it should mean to marketers. As marketers we rely...

BY Graham Plant

23 July 2018 4 min read

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The great reversal – blockchain putting data and trust back into consumer hands

Blockchain technology might just be the missing piece of the online trust puzzle. Smart brand stewards should get used to a new power dynamic right now,...

BY Steve Sammartino

9 July 2018 4 min read

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Marketers: stop being a privacy liability – Forrester analyst on CX and data use

Brands using consumer data risk heavy fines and damaging press, says Fatemeh Khatibloo. Time for marketers to take an active role in organisational training...

BY Marketing

4 July 2018 6 min read

OPINION shares

Running the orange light: why 2018’s data woes are all Trump’s fault

Recent world events have shone a light on personal data use by brands, political parties and media platforms, says Tyler Greer. If they want their brands to...

BY Marketing

3 July 2018 4 min read

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The secret force behind elite football teams – data analytics in the World Cup

Teams have been using data to tune performance for a while now, but modern data analytics practice seems to go unnoticed by the fans despite their...

BY Marketing

28 June 2018 3 min read

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The out-of home-revolution – how digitisation unchained the billboard

Marketing speaks with John O’Neill, Australian CEO at QMS, about how the digitisation of the nation’s out-of-home assets is fostering a new era of...

BY Marketing

25 June 2018 5 min read

INTERVIEW shares

“Adapting like an organism” – social media addiction and data marketing’s impacts on mental health

A large part of marketing is understanding the psychology of the purchase. Fiona Killackey speaks with Dr Damian Cotchett, a consumer and organisational...

BY Marketing

19 June 2018 2 min read

FEATURE shares

Data and trust – can we find a line between benefit and Big Brother?

How much is too much when it comes to data in marketing? Can we find a mutually agreeable level that’s beneficial to both brand and consumer? Fiona...

BY Marketing

19 June 2018 7 min read