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Marketing Magazine
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FEATURE Industry leaders discuss a future without advertising, technology and gender, AI and creativity and more
This year’s ad:tech Sydney saw the industry come together in celebration of not only advertising technology, but the broader implications of how advertising...
BY Josh Loh
FEATURE Data, value and consent – living in the embryonic age of privacy management
In an era where data-driven decisions are becoming the norm, how can marketers balance brand interests with the needs and consent of their customers? Fiona...
BY Marketing
FEATURE The great G up – next-generation mobile connectivity spells another round of growing pains
The commercial rollout of 5G has taken its first tentative steps. But how transformative will the next generation phone network be and at what price? Tracey...
BY Marketing
OPINION Using the science of mindsets to better understand your customers
Marketers have long understood the need to use data to better understand their customers and prospects’ mindsets. But how do you derive meaning and...
BY Marketing
OPINION The business of social data – are we using it respectfully?
There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer...
BY Marketing
OPINION You don’t need alchemy to turn raw data into pure gold
Data is the lifeblood of modern marketing; everybody knows it but not everybody knows if they’re using it right. John Danby explains how to know if...
BY Marketing
OPINION Keep it local – why you shouldn’t offshore web development
A quick fix often is just that, and nobody understands Australia like Australians do. Too many businesses, says Zaac Woodhead, aren’t seeing the value...
BY Marketing
CASE STUDY The amnesia antidote – how RMIT increased students’ memory retention with a font
How RMIT melded its sharpest psychology and design minds to boost year-12 students’ collective memory with Sans Forgetica – just in time for the 2018...
BY Marketing
OPINION Bridging the research and CX gap – the winning marketer of tomorrow
Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their...
BY Marketing
OPINION Risky business – how brand compliance and efficiency will lead marketing operations in 2019
Another day, another brand in the dog house for publishing unregulated content. Tessa Court explains how brands can consolidate and simplify their...
BY Marketing
INTERVIEW ABC head of data and insights talks streaming adaptation, measurement issues and time travel
ABC’s head of audience data and insights discusses prevailing issues in the Australian media landscape, Michelle Guthrie’s impact on the brand...
BY Josh Loh
OPINION Changing tides – the six new rules of customer engagement
According Richard Watson, the customer of today not only expects, but demands flexibility and personalisation; and wants speaking with brands to be as easy...
BY Marketing
CASE STUDY How new tech brings old languages to life
This campaign took a fun, tech-forward approach to encouraging New Zealanders to explore the nation’s first language. This article originally appeared...
BY Marketing
OPINION Fake products, fake news, fake lives: how the truth will become a brand’s top asset
Fake is getting deep, but just as technology enables mass chicanery, says Steve Sammartino, it has the power to turn the tables. This article originally...
INTERVIEW Bitesize takeaways from Adobe Summit 2019 – CBUS head of tech chats Experience Cloud updates
Marketing has a quick catch up with CBUS head of technology Rob Pickering to discuss what Adobe’s latest updates look like from a customer perspective....
BY Josh Loh
FEATURE Bitesize takeaways from Adobe Summit 2019 – the future of AR, VR and MR in marketing
AR, VR, MR, XR… when will it end? Futurist Cathy Hackl walks through how immersive new realities are shaping modern marketing. While Marketing is in Vegas...
BY Josh Loh
INTERVIEW ‘The biggest battleground is how well we understand our customers’ – WooliesX analytics head on customer obsession
Prior to her appearance at ADMA Data Day, Rolee Satyam, head of analytics at Woolworths’ digital arm, tells Marketing why customer centricity leads...
BY Josh Loh
OPINION 5G is set to be the tech’s biggest change yet – how it will help you
Experts at this year’s Mobile World Congress were already dreaming up big plans for 5G. One even compared it to electricity and steam in the...
BY Marketing
OPINION The neuromarketing debate: a harsh criticism and fervent defence
A recent Marketing article which called into question the efficacy and reliability of neuromarketing has sparked debate. Here, Dr Roeland Dietvorst,...
BY Marketing
