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Not sure which tech trends to invest in? Check with your customers

It’s the time of year when inboxes are bombarded with the biggest trends to watch out for in 2018. Pip Stocks knows how to find what’ll work for...

BY Marketing

12 February 2018 2 min read

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The dos and don’ts of building a great CX dashboard

Ed Falconer has 10 tips for creating the right customer experience dashboard for you and your organisation. 1. Understand your stakeholders When planning...

BY Marketing

29 January 2018 1 min read

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Chatbots, social and deciding who really owns AI

Chatbots are social media 10 years ago, says Hamish Cargill, and the fledgling tech would do well to take note of its more evolved cousin. Take yourself...

BY Marketing

17 January 2018 3 min read

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Could your understanding of data be a little more… scientific?

Modern businesses are overrun with data, but without the expertise required to turn technology into actionable insight, it’s useless. Here’s how a data...

BY Marketing

16 January 2018 2 min read

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Trust in third parties, trust in data – why transparency is falling down

Mark Henning addresses how to get to ‘marketing nirvana’, where transforming more actionable insights for better, more effective marketing is...

BY Marketing

11 December 2017 2 min read

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Digital downfall drives new thinking around ROI marketing metrics

Michaela Chan addresses the changing ROI marketing metrics driven by the digital evolution and multiple campaign platforms. The revelation that Facebook...

BY Marketing

6 December 2017 2 min read

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Shadow IT: Marketing and IT at the security crossroads

Data safeguarding is no longer just a concern for IT departments, says Holly Rollo. There are very real business risks that marketers must pay attention to,...

BY Marketing

5 December 2017 2 min read

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Why is society still convinced that robots will take human jobs, despite the evidence?

The tale of new technologies causing the death of work is the prophecy that keeps on giving, says Jeff Borland. Despite evidence to the contrary, we still...

BY Marketing

30 November 2017 2 min read

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The top three trends in Australian attribution for 2017

Australian marketers struggled with attracting the right talent for attribution modelling this year, and many also had difficulty with data complexity and...

BY Partner

24 November 2017 1 min read

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The growth of walled gardens and the closing off of the open web

Walled gardens are here to stay, so marketers must quickly adjust strategy to make the most of them, writes Richard Knott. Until recently, marketers...

BY Marketing

22 November 2017 2 min read

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How AI is already transforming customer service

Kate Leggett has some examples of areas where AI-driven customer service is delivering real results. This article originally appeared in The Serve Issue,...

BY Marketing

13 November 2017 3 min read

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How Transurban created frictionless CX through mobile

As customer expectations rise, businesses must compete not only on price and product, but also on the strength of their customer experiences. Changes in...

BY Partner

8 November 2017 1 min read

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“Doable but not easy” – DaaS and commercialising your organisation’s data

Graham Plant explains Data as a Service (DaaS), and explores new options for commercialising your organisation’s data. This article originally...

BY Graham Plant

8 November 2017 5 min read

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Could the push into budget headsets be a tipping point for VR advertising?

Jonny Peters says it’ll take more than new devices for VR advertising to really take off. When someone like Mark Zuckerberg says he’s aiming to...

BY Marketing

30 October 2017 3 min read

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A new digital age dawns at Sydney’s home of sport

The SCG’s new membership portal is revolutionising one of the world’s most famous sporting venues. This article was sponsored by Avanade, the...

BY Partner

24 October 2017 1 min read

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Are you being served? Why chatbots hold the most insight for marketers

Going beyond streamlining customer experiences, chatbots are now the key for marketers to unlock new customer insights, says Robert Schwarz. In the same way...

BY Marketing

24 October 2017 3 min read

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How AR and VR will define CX with Facebook’s head of tech, entertainment and connectivity

Marketing speaks with Jason Juma-Ross, about how Facebook’s getting involved with AR, VR and 360 and how it will help marketers engage with consumers....

BY Ben Ice

18 October 2017 3 min read

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Question: why do we need another attribution report?

When it comes to attribution, Cat Prestipino says marketers in Australia are on par with those in the UK and North America, and calls for marketers to share...

BY Partner

18 October 2017 1 min read

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Websites are the main influence on marketers’ vendor choices – research

Marketing and IT vendor buyers say websites have the most influence over their decisions, according to new research. Websites are heavily influential for...

BY Ben Ice

13 October 2017 1 min read

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Marketing in the ‘cognitive era’

Predictive technology will soon touch every aspect of our lives, says Mailee Creacy. As marketers, the cognitive era is going to help us fulfil our...

BY Marketing

25 September 2017 1 min read

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