Marketing Magazine

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OPINION shares

Martech management: Balancing productivity and protection to drive CX transformation

Many organisations in Australia aren’t getting the most out of their software and martech. Ben Shapiro explores how businesses can manage martech...

BY Marketing

9 June 2021 4 min read

OPINION shares

What marketing will look like in 2030

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios...

BY Marketing

9 June 2021 6 min read

OPINION shares

The no bullshit guide to SEO every marketer needs

Crystal Wong explains why SEO is more than optimising for search engines, it is optimising for humans. Now is the time for marketers to truly understand SEO...

BY Marketing

2 June 2021 1 min read

Measuring loyalty

Measuring loyalty – Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two...

BY Online Editor

2 June 2021 4 min read

OPINION shares

Why mobile wallets are the next generation of digital marketing

Loyalty marketing is a tried and true strategy. Alejandro Catalan writes about how digital wallets allow marketers to reimagine loyalty programs in a...

BY Marketing

26 May 2021 3 min read

OPINION shares

3 common mistakes marketers are making with cloud-based systems

Businesses that keep their operations going on a remote basis are no longer out of the ordinary. Shanice Jones writes about why the most successful among...

BY Marketing

17 May 2021 5 min read

OPINION shares

Achieving profitable returns in today’s complex advertising environment

Antony Wilcox shares five ways Australian businesses can accurately measure mobile ROI. Mobile usage in Australia has grown from strength to strength....

BY Marketing

12 May 2021 4 min read

FEATURE shares

The new beauty rules: The tech trends redefining category experiences

This article is the third in a four-part series by Carat, examining the beauty industry. Read part one or part two. There is no doubt that new technology...

BY Marketing

5 May 2021 7 min read

Create a virtual event your audience won’t forget

As the pandemic continues across the globe, one of the industries that has been hit the hardest is the event industry. With in-person events coming to a...

BY Marketing

27 April 2021 3 min read

OPINION shares

How to deliver mobile experiences that Aussie consumers are craving

With people spending so much time on sleek apps, expectations for seamless omnichannel experiences are high. Adam Ioakim offers three crucial tips on how to...

BY Marketing

26 April 2021 5 min read

OPINION shares

Datafication of advertising: How it changes the marketing landscape

Big data collection is a trendy topic these days. With large corporations gathering information about their customers, the general public might be wondering...

BY Marketing

20 April 2021 5 min read

OPINION shares

Support is not a touch point, it’s an experience. Design for it.

Designing great customer experiences is what sets best-in-class brands apart. Nektarea Cameron-Smith writes about the opportunity that exists for brands to...

BY Marketing

19 April 2021 5 min read

Life after cookies: what marketers and publishers really want

Marketers and publishers are preparing for the cookieless future, by mitigating potential negative effects and honing in on privacy strategies. The...

BY Lotame

19 April 2021 4 min read

OPINION shares

Australia, we need to talk about conversational AI

Australians are synonymous with a good yarn. Gareth O’Neill writes about how ‘conversational AI’ chatbots can listen and respond intelligently,...

BY Marketing

14 April 2021 4 min read

OPINION shares

Why APAC marketers are still mastering the basics of fraud prevention

Progress has been made when it comes to ad fraud, particularly in mature markets like the US and UK, but APAC marketers still have a lot to learn about...

BY Marketing

13 April 2021 4 min read

OPINION shares

How email marketing and data go hand-in-hand

Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good...

BY Marketing

7 April 2021 3 min read

INTERVIEW shares

Weaponising your local area: Interview with Dean Maidment

Businesses want to see digital transformation but investing in shiny new technology isn’t enough, it needs to be the right solution and integrated...

BY Jasmine Giuliani

25 March 2021 5 min read

OPINION shares

Customer engagement needs a shove from above

On the road to economic recovery, customer-centricity is everything. Kat Warboys explores how appointing a Chief Customer Officer can help a business...

BY Marketing

24 March 2021 5 min read

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OPINION shares

Martech management: Balancing productivity and protection to drive CX transformation

OPINION shares

What marketing will look like in 2030

OPINION shares

The no bullshit guide to SEO every marketer needs

SPONSORED shares

Measuring loyalty

OPINION shares

Why mobile wallets are the next generation of digital marketing

OPINION shares

3 common mistakes marketers are making with cloud-based systems

OPINION shares

Achieving profitable returns in today’s complex advertising environment

FEATURE shares

The new beauty rules: The tech trends redefining category experiences

SPONSORED shares

Create a virtual event your audience won’t forget

OPINION shares

How to deliver mobile experiences that Aussie consumers are craving

OPINION shares

Datafication of advertising: How it changes the marketing landscape

OPINION shares

Support is not a touch point, it’s an experience. Design for it.

SPONSORED shares

Life after cookies: what marketers and publishers really want

OPINION shares

Australia, we need to talk about conversational AI

OPINION shares

Why APAC marketers are still mastering the basics of fraud prevention

OPINION shares

How email marketing and data go hand-in-hand

INTERVIEW shares

Weaponising your local area: Interview with Dean Maidment

OPINION shares

Customer engagement needs a shove from above

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