Media News: EMMA readership stats and MOVE integration, Fairfax on Facebook Instant Articles, News Corp, HiPages, Guardian Australia

In Australian media news, new newspaper and magazine readership figures from EMMA, EMMA to integrate MOVE data in 2016, Fairfax Media mastheads first locals to join Facebook Instant Articles, the number of businesses using Facebook Pages reaches 50 million globally, News Corp invests in HiPages, Guardian Australia hires first indigenous affairs editor, The Thinkergirls podcasters join the KIIS Network, and an infographic reflecting on 2015 in the Twittersphere.


EMMA audience reports: 12 months to October 2015

EMMA (Enhanced Media Metrics Australia) has released audience data for the 12 months to October 2015. Here are some of the results:

Magazines with print readership of more than 1,000,000 per average issue

  1. Woolworths Fresh Magazine (3,553,000),
  2. Coles Magazine (3,041,000),
  3. Better Homes and Gardens (2,226,000),
  4. Australian Women’s Weekly (1,998,000),
  5. New Idea (1,776,000),
  6. Woman’s Day (1,762,000), and
  7. Open Road (1,221,000).

Top 5 magazines by total audience (print, web, tablet, mobile) – monthly

  1. New Idea (3,271,000),
  2. Woman’s Day (3,179,000),
  3. (2,880,000),
  4. Better Homes and Gardens (2,465,000), and
  5. Australian Women’s Weekly (2,173,000).

Major metropolitan newspapers: print readership – monthly

  1. Daily Telegraph (2,792,000),
  2. Herald Sun (2,712,000),
  3. Sydney Morning Herald (2,127,000),
  4. Courier-Mail (1,961,000),
  5. The Australian (1,834,000),
  6. The Age (1,483,000),
  7. West Australian (1,235,000),
  8. Australian Financial Review (932,000),
  9. Adelaide Advertiser (924,000),
  10. Sunday Times (816,000),
  11. Canberra Times (227,000),
  12. The Mercury (213,000),
  13. Sunshine Coast Daily (174,000), and
  14. Northern Territory News (123,000).

Major metropolitan newspapers: total audience readership (print, web, tablet, mobile) – monthly

  1. Sydney Morning Herald (5,029,000),
  2. Daily Telegraph (4,022,000),
  3. Herald Sun (3,872,000),
  4. The Age (3,096,000),
  5. The Australian (3,022,000),
  6. Courier-Mail (2,950,000),
  7. West Australian (1,698,000),
  8. Adelaide Advertiser (1,523,000),
  9. Australian Financial Review (1,475,000),
  10. Sunday Times (1,336,000),
  11. Canberra Times (863,000),
  12. Sunshine Coast Daily (391,000),
  13. Northern Territory News (338,000), and
  14. The Mercury (321,000).


EMMA to integrate MOVE data in 2016

MOVE (Measurement of Outdoor Visibility and Exposure), the Outdoor Media Association (OMA) audience measurement system, will be integrated into EMMA (Enhanced Media Metrics Australia) data starting early 2016.

The OMA engaged research company Ipsos, which developed EMMA, to fuse the two metric systems. EMMA subscribers will be able to cross-tabulate MOVE data with EMMA data on media, demographic, attitudinal, lifestyle and product consumption.


Fairfax Media mastheads first locals to join Facebook Instant Articles

Fairfax Media will be the first local media outlet to trial Facebook’s in-app article platform, Instant Articles.

The Sydney Morning Herald, The Age and will publish stories on the new platform, which features interactive tools including auto-play videos, maps and audio captions. It also allows news stories to be viewed up to 10 times faster than standard mobile web articles.

Fairfax mastheads remain in control of the content published via Instant Articles. They are “exploring opportunities to monetise” Instant Articles with display and pre-roll advertising.

Fairfax’s editorial director for Australian Metro Media, Sean Aylmer, says:

“We are taking advantage of innovative new technologies – including Instant Articles – to maximise the audience reach of our quality, independent journalism and enhance the experience our audiences have with our content.”

iPhone users can now use Instant Articles, while Android will launch later this year.


Number of businesses using Facebook Pages reaches 50 million

50 million businesses are now using Facebook Pages globally, attracting 2.5 billion comments a month, the social network has announced.

81% of people in Australia are connected to an SMB on Facebook.

New features announced include:

  • the ability to set an average time a business plans to respond to messages,
  • a redesigned inbox that provides businesses with better customer information, and
  • a comments tool in the activity tab to help admins monitor and respond.


News Corp invests in HiPages

News Corp Australia has acquired a 25% stake in local startup HiPages, which connects tradespeople with clients.

Since launching in a garage in 2004, HiPages has grown to employ 200 people, help more than 65,000 tradespeople find work and access $1.35 billion worth of jobs annually.

The company has previously raised a total of $12 million in two rounds this and last year from other investors.

News Corp Australia CEO Peter Tonagh said:

“The investment is part of a wider plan to further develop and grow the property and home services category in Australia. HiPages is a leader in this market and has consistently demonstrated innovation and strong management.”

HiPages co-founder and CEO David Vitek said: “We’re thrilled with the vote of confidence from News Corp Australia and look forward to working with our new strategic investors to continue to develop the platform, grow the hipages team, and accelerate marketing.”


Guardian Australia hires first indigenous affairs editor

Award-winning journalist Stan Grant will serve as Guardian Australia’s first indigenous affairs editor.

Grant last week won a Walkley award for his reporting on indigenous affairs in columns for the Guardian. He has previously been international editor at Sky News, and a CNN correspondent in Hong Kong, Beijing and the Middle East. He also also presents a current affairs program for National Indigenous Television.

“For many people indigenous Australia remains a foreign place. I see my role as a foreign correspondent in my own country,” Grant said.


The Thinkergirls podcasters join the KIIS Network

ARN has recruited podcasters The Thinkergirls – Stacey June and Kristie Mercer – to host a national night show on the KIIS Network from January 2016.

“Talking all the thoughts you’re thinking but not saying, The Thinkergirls will bring their honest, inquisitive and hilarious take on all subjects including, but not limited to, relationships, fashion, sex, work and other everyday oddities,” ARN said in an announcement.

The duo is best known for their podcast, which has “a cult following online”, and sketch videos that have attracted more than one million views.

Both have previously held jobs in the radio industry and are involved in other media pursuits.


Infographic: Year on Twitter

As the sun begins to set on 2015, Twitter has analysed the years’ worth of Tweets, hashtags, images and the moments that took hold in the Twittersphere.

Click to zoom. 

Year-On-Twitter-Australia (1)


Michelle Herbison
BY Michelle Herbison ON 10 December 2015
Assistant editor, Marketing Magazine.