Most popular stories of the week: Brands on Snapchat, Nike vs Adidas, Greenpeace

The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 11 July 2014.

 

1. Brands on Snapchat: how Mondelez’ Sour Patch Kids is using the video messaging app

 

2. 6 billion impressions later, Nike is on the verge of claiming World Cup victory over Adidas