Most popular stories of the week: Brands on Snapchat, Nike vs Adidas, Greenpeace
The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 11 July 2014.
7. Holistic measurement for screen content – it’s coming soon! – by Michael Byers
8. The role of data analytics in tailored loyalty programs – by Reggie George
10. How to prioritise and get started on data-driven marketing – by Daniel Aunvig