Most popular stories of the week: Brands on Snapchat, Nike vs Adidas, Greenpeace
11 July 2014 min read
The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 11 July 2014.
1. Brands on Snapchat: how Mondelez’ Sour Patch Kids is using the video messaging app
2. 6 billion impressions later, Nike is on the verge of claiming World Cup victory over Adidas
3. Most popular social media platforms in Australia – June 2014
4. ‘Everything is NOT awesome’: Greenpeace attacks Shell through Lego brand partnership
5. ‘Australia: we have your kangaroos’ – quirky PR stunt from NZ’s Hell Pizza
6. How smart PR is helping one Aussie sports tech brand conquer the US market
7. Holistic measurement for screen content – it’s coming soon! – by Michael Byers
8. The role of data analytics in tailored loyalty programs – by Reggie George
9. PwC’s forecasts for 11 segments of entertainment and media 2014-2018
10. How to prioritise and get started on data-driven marketing – by Daniel Aunvig
« Mark Buckman to leave TelstraDomino’s ‘me-tail’ platform lets anyone create, market and profit from their own pizza designs »
