Most popular stories of the week: Brands on Snapchat, Nike vs Adidas, Greenpeace
July 11, 2014
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The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 11 July 2014.
1. Brands on Snapchat: how Mondelez’ Sour Patch Kids is using the video messaging app
2. 6 billion impressions later, Nike is on the verge of claiming World Cup victory over Adidas
3. Most popular social media platforms in Australia – June 2014
4. ‘Everything is NOT awesome’: Greenpeace attacks Shell through Lego brand partnership
5. ‘Australia: we have your kangaroos’ – quirky PR stunt from NZ’s Hell Pizza
6. How smart PR is helping one Aussie sports tech brand conquer the US market
7. Holistic measurement for screen content – it’s coming soon! – by Michael Byers
8. The role of data analytics in tailored loyalty programs – by Reggie George
9. PwC’s forecasts for 11 segments of entertainment and media 2014-2018
10. How to prioritise and get started on data-driven marketing – by Daniel Aunvig
