Brazil and Argentina beat host Russia in World Cup’s most discussed on Twitter

Twitter has released its metrics for the group stages of the World Cup, measuring discussion levels of teams, moments and players.

In a week full of major OOH acquisitions, Cannes chat, Facebook apology crusades and consumer behaviour reports – Marketing has decided to address the topic that people really want to hear about. The World Cup.

In a blogpost from Twitter’s data editor Elaine Filadelfo, the social media platform has compiled metrics and visualisations to illustrate how the chatter has unfolded among Twitter users over this World Cup Season.

Brazil against Costa Rica on 22 June was the World’s most talked about match of the group stages this year.

 

And despite being the host team, Russia does not appear in the top 10 most discussed matches on Twitter thus far:

 

  1. Brazil versus Costa Rica
  2. Germany versus South Korea
  3. Spain versus Portugal
  4. Switzerland versus Brazil
  5. Croatia versus Argentina
  6. Argentina versus Nigeria
  7. Mexico versus Germany
  8. Japan versus Columbia
  9. Brazil versus Serbia, and
  10. Iceland versus Argentina.

 

Surprisingly, Germany’s shocking early knock-out of the tournament was not the most talked about World Cup ‘moment’ on Twitter. Instead, Brazilian right-mid Philippe Coutinho’s opening goal in the final minute against Costa Rica narrowly pulled ahead.

 

Most talked about moments of the group stages in Tweets per minute (TPM):

  1. Brazil’s Coutinho opens scoring in 90th minute against Costa Rica – 210,549
  2. Korea eliminates Germany with 2-0 win – 209,517
  3. Neymar Jr. kicks Brazil’s second goal against Costa Rica – 191,108
  4. Cristiano Ronaldo levels score against Spain with a hat-trick – 178,603, and
  5. Kim Young-Gwon opens scoring against Germany – 168,429.

 

Insofar as individual players, 26 year old Brazilian and Paris Saint-Germain forward Neymar Jr has been the World Cup’s hottest player on Twitter.

 

Here are the top six most talked about World Cup players for the moment, in order of discussion and compared to their volume of followers:

  1. Neymar Jr – 40.4 million followers
  2. Lionel Messi – N/A
  3. Cristiano Ronaldo – 74.1 million followers
  4. Philipe Coutinho – 1.6 million followers
  5. Diego Costa – 518 thousand followers, and
  6. Toni Kroos – 7.1 million followers.

 

 

 

 

Image copyright: fifg / 123RF Stock Photo

Josh Loh
BY Josh Loh ON 29 June 2018
Josh Loh is assistant editor at MarketingMag.com.au