The Association of Market and Social Research Organisations (AMSRO) announced a new name, the Australian Data and Insights Association (ADIA). The name was chosen after an extensive research and consultation process with members and key stakeholders.

ADIA president, George Zdanowicz, says, “Our research showed that clients are looking to our member organisations for insights from a wider array of data sources or turning to providers other than traditional research agencies. They are increasingly looking for technology-enabled solutions to provide insights from data.”

He added that the base elements of the social research industry are data and insights, which has been reflected in the ADIA rebrand. 

ADIA has close to 100 of Australia’s leading data, insights and research companies as members, employing more than 5,000 people, in an industry generating more than $1 billion of economic activity annually.

The new brand supports the existing, more traditional industry in embracing and working with emerging players. ADIA members will be required to continue to adhere to Australia’s only registered Industry Privacy Code as part of the ADIA Trust Mark compliance process, which includes data protection and ethics.

ADIA CEO, Sarah Campbell, says. “ADIA’s primary objective is to protect and promote the industry so that our members’ significant contribution to Australia’s economic, social and political well-being continues. It’s an exciting time for our industry, with the spotlight continuing to be trained on data and privacy.”

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