Author: Marija Mrvosevic
Author: Marija Mrvosevic
As a way of celebrating its 17th birthday, Jetstar is taking over Australia’s busiest train stations. It is asking commuters to ‘catch a plane’ instead of catching a train. In a full media takeover of ...
The Australian Association of National Advertisers (AANA) announced that Facebook has formally joined the system that funds the operation of the advertising self-regulatory system that includes the operations of Ad Standards. John Broome, the AANA’s ...
Kantar Australia announced the 10 most creatively effective ads of 2020 as judged by Aussie consumers. Ads from eBay, AAMI and Nescafé were the most effective at engaging Aussies during a pandemic-driven year. These were ...
Snapchat co-founders Evan Spiegel and Bobby Murphy shared a range of augmented reality (AR) features at a virtual summit for partners last week. Snap Inc. released news on its latest AR glasses for creators, Spectacles ...
Accenture Interactive announced the opening of The Monkeys in New Zealand with the appointment of Justin Mowday and Damon Stapleton. Mowday joined Accenture Interactive after leaving his role as Group CEO of DDB New Zealand, ...
Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios, a new, integrated global production business spanning the full range of content production capabilities. This partnership will see the creation of ...
The Interactive Advertising Bureau (IAB) released the Australia Online Advertising Expenditure Report (OAER) for the first quarter of 2021. The data shows that retail advertising is surging and that classified advertising is rebounding, reflecting the ...
As video content and influencer marketing grows in popularity, Pinterest joins the bandwagon. Today Pinterest announced the introduction of ‘Idea Pins’ on its platform. Idea Pins is a multi-page video format for content creators. It ...
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, announced ten new media partners. The partners are: Amobee, BlisMedia Australia, Criteo, Gumtree, GWI, LinkedIn, Moove Media, Shopper ...
Victoria Bitter is partnering with one of Australia’s biggest sporting events of the year, the 2021 State of Origin. This partnership is the extension of VB’s sponsorship of the NRL. The partnership will be presented ...
oOh!media has become an official media partner of Australian Made. It’s urging Aussies to support local makers and growers through the new national campaign displayed on digital assets across key metropolitan markets around the country. ...
A personal brand is a brilliant mechanism for showcasing your talents and expertise. Building a personal brand for yourself or your business on social media can improve your reputation. One way to do this is ...
The results of the ninth annual Australian customer loyalty and loyalty program research study ‘For Love or Money’ are in. The study conducted by The Point of Loyalty focused on the impact of COVID-19 on ...
