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Campaign weekly wrap


Campaign weekly wrap


A focus on men’s mental health, a twist on the old summer barbeque and local travel, this is what happened this week in campaigns.

‘Boys Do Cry’ campaign for men’s mental health


A nationwide campaign launched this week that challenges social views about braveness in men. Created by The Hallway, the campaign reimagines The Cure’s track ‘Boys Don’t Cry.’

Partnering with The University of Melbourne’s Centre of Mental Health foundation Gotcha4Life, the campaign rewrites the song to be ‘Boys Do Cry’. The transformation of the song aims to encourage men to challenge traditional masculine stereotypes. Check in with mates, reach out to those around you.

BOYS DO CRY is anticipated to be one of the most significant men’s mental health campaigns Australia has seen. The release will include a comprehensive campaign of videos, posters, outdoor advertising, radio ads and a campaign website, developed by The Hallway.

VB cooks up something special


After many of us spent a winter indoors, we’re more excited than ever to be back outside. Victoria Bitter has given us even more of a reason to fire up the BBQ. 

Teaming up with Weber, the iconic beer brand has released a VB branded grill. Donned in the signature green VB colour, the 57cm grill is based off one of Weber’s most popular sellers.

Victoria Bitter’s marketing director, Hayden Turner says, “We are excited to partner with another cult brand like Weber, which has a significant presence around the globe. Weber and VB hope this new product brings people together this Summer to enjoy that money can’t buy knock-off feeling. Weber fans are just as passionate as our fans, which is why we can’t wait to see their reactions to this new product.”

Hilton wants you to discover the world


Hilton is encouraging people to discover the world, from your own country. Its new marketing campaign ‘Travel the World’ is encouraging consumers to explore the wonders of their home countries. Discovering local alternatives that match the experiences of some of their favourite international destinations.

In Australia, there are endless options for international-inspired travel accessible from many Hilton hotels. From sipping an espresso in a Melbourne laneway café as if on the streets of Rome, to swapping the vineyards of Bordeaux for the Barossa Valley and its world-renowned shiraz, to experiencing the wildness of Litchfield National Park just outside of Darwin in place of the Amazon or diving the Great Barrier Reef outside of Cairns whilst the Maldives are off the cards.

Live now until 31 January 2022, Travel the World is a predominately digital campaign running across Facebook, Instagram, YouTube, leveraging a number of digital advertising partners.

Dominos offers $1 pizza for one hour only


To celebrate Black Friday sales, Dominos is giving their customers a chance to nab a bargain. 

On Monday 29 November, for one hour, Dominos is offering $1 pizzas. From their beloved classics including ham and cheese, pepperoni and margherita, there are a smorgasbord of cheap and cheerful flavours.

The offer is available between midday and 1pm, only on the Dominos’ app. 


Liv Croagh

Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023.

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