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carsales releases season two of content series Grey Nomads

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carsales releases season two of content series Grey Nomads

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Online car marketplace carsales has released a second season of its award-winning content series Grey Nomads. First released in 2020, the series is a light-hearted look at life on the road for people caravanning around Australia 

The first series resonated strongly with the audience. Aimed at “get up and go” caravanning baby boomers, season two returns to the same cast. It’s a humorous look at the struggles and joys of a life of retirement on the road.

Released just in time for the roadtrips of 2022, carsales group marketing director Priya Kanniappan, spoke about the series return. Grey Nomads made its debut in 2020, just as Australia was on the cusp of elongated lockdowns and travel restrictions. At the time of release, Grey Nomads allowed Aussies to find comfort and escapism in what was otherwise an extremely frustrating time.

 “We were able to connect with audiences far and wide but particularly with baby boomers who should have been out celebrating their newfound freedoms from working life,” says Kanniappan.

Season two of Grey Nomads builds on some of the original’s most-loved characters and adds a few twists that should keep everyone on their toes, including a surprise wedding! 

Kanniappan continued: “The 55+ demographic represents almost a fifth of Australia’s auto intender market. They are avid content and social media consumers and continue to be an important audience for carsales. Grey Nomads came about when we identified a unique opportunity to create content to appeal to this audience. And they asked for more…”

Check out episode one, season two of Grey Nomads. 

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Liv Croagh

Liv Croagh is the Editor of Marketing Mag.

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