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The Equality Campaign’s newest push features Navy vet, nurse, doctor, lifesaver and firefighter


The Equality Campaign’s newest push features Navy vet, nurse, doctor, lifesaver and firefighter


A new campaign for marriage equality features messages from real-life Australian heroes.

The Equality Campaign’s ‘It’s Only Fair’ run of messaging aims to remind Australian politicians that marriage equality is only fair.

The campaign, by The Royals, features a Royal Australian Navy veteran, a nurse, a doctor, a firefighter and a lifesaver, those who dedicate their lives to supporting society but are denied the right to marry.

Each personality featured includes a message, for example “we can make the ultimate sacrifice but we can’t make the ultimate commitment,” from the Navy veteran.


lifesaverWith the campaign, Australian Marriage Equality is aiming to further galvanise public support for the issue to encourage politicians to follow suit with “two thirds of Australians believing everyone should be able to marry the person they love, regardless of sexual orientation,” it says in a release.

It encourages the public to visit the Equality Campaign website to send a message to their local MP.

“We will have marriage equality in Australia, it’s just a matter of when,” says The Royals creative partner Nick Cummins. “One of the ways we can achieve this faster is through communication.

“Communication between Australians and their politicians, communication between friends and family.”

Tiernan Brady, executive director at The Equality Campaign, says “the majority of Australians and Mps support marriage equality and the time has come for the federal parliament to act and deliver this straightforward reform.

“With this campaign we call on all MPs to recognise that this is about equality for all Australians, who already make this a better country for us all with their sacrifice and contribution to the community.

The campaign consists of a TVC, out-of-home, social components and the website.



Related: The ads of Super Bowl 2017 included some strong messages of diversity and inclusion »


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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