Foxtel last week unveiled a new logo and brand strategy designed to promote the brand as one ‘for everyone.’

Foxtel’s rebrand and new brand strategy sees a new logo, which does look quite similar to that of a UK design company.

According to Foxtel’s community manager in a blog entry last week, the new logo, which was developed by design agency Maud, aims to express a more open and inclusive identity.

Further to the rebrand was the arrival of the re-vamped Foxtel Now service – the pay TV company’s internet-delivered TV service.

The new logo replaces Foxtel’s old all caps logo:

One eagle-eyed Marketing reader noticed a pretty strong similarity between the new logo and one developed by UK design firm Design Project for print specialist company Team.

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Further reading

• Survival of the real brands: winners and losers in the digital revolution »
• Are these major brand logos all ripped from the same 1980s design book? »

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