Canon have announced Guy Sebastian as their new Australian ambassador. Who knew former Australian Idol winner, Guy Sebastian was a closet photographer? Canon’s new campaign, ‘Change Your Lens, Change Your Story’, in which Sebastian will feature, aims to inspire and enable Australians to become better storytellers through a new lens.

“Guy is best known for his achievements in front of the lens as a recording artist, but his passion for creative expression sees him spend his personal time with a camera in his hands looking out at the world around him,” says Jason McLean, Director – consumer imaging, Canon Australia. “In the spirit of ‘No One Sees It Like You’, Guy will give everyone a view into his imaging journey and how Canon helps him find his visual voice.”

Sebastian adds, “Alongside music, photography is my other passion and I’m constantly taking shots on tour and in between.

“I’ve always used Canon cameras and lenses so this is such a natural fit for me and a great opportunity to take my creativity to the next level. It’s been so much fun teaming up with Graham Monro on the lens campaign and I can’t wait to see what others can do with the same portrait, landscape, sports and macro lenses and their unique vision.”