The results of the IAB Awards are in, but well save you the press release and just show you the interesting bits – the winners. The 2008 Interactive Advertising Awards covered two streams – creative and media – across five vertical sectors. A search category was included this year for the first time and included some of the highest scoring campaigns in both rounds of judging.

Best of Show Winner

• Visual Jazz for Defence Force Recruiting – Defencejobs Games
  http://games.defencejobs.gov.au/#

Creative Winners

Category one: Automotive

• DTDigital for Honda Australia- ASIMO
  http://www.asimo.com.au/

Category two: Consumer goods

• Soap Creative / Universal McCann / McCann Erickson / WHO for Streets – Cornetto
  http://www.soap.com.au/iabjudge/cornetto/

Category three: Financial services

• New Dialogue for Commonwealth Bank of Australia – Dollarmites
  http://www.newdialogue.com.au/iab08/dollarmites/

Category four: Travel, entertainment and leisure

• Host for Air New Zealand – Home Sweet As
  http://www.homesweetas.com.au/

Category five: Fusion

• Visual Jazz for Defence Force Recruiting – Defencejobs Games
  http://games.defencejobs.gov.au/#

Media Winners

Category one: Automobile

• ZenithOptimedia for Honda Australia – Honda CR-V
  http://showcase.draftfcb.com.au/honda/crvdj/

Category two: Consumer goods

• OMD for Frucor Beverages Ltd – VRaw
  http://www.myspace.com/vraw

Category three: Travel, entertainment and leisure

• Carat for Tourism Australia – Traveltainment
  http://soap.com.au/awards/xmen3/

Category four: Fusion

• New Dialogue for Australian Labor Party – Kevin07 Election
  http://www.newdialogue.com.au/iab08/alp/

Category five: Financial Services

• Mindshare Interaction for ING Direct – First Home Buyers Guide
  http://www.domain.com.au/firsthomebuyers

Inaugural Search Winner

• dgm Australia for DELL – DELL Search
  http://www1.ap.dell.com/content/default.aspx?c=au&l=en&s=gen